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The perceived effectiveness of social couponing campaigns for hotels in Italy
Cassia, Fabio; Magno, Francesca; Ugolini, Marta - In: International journal of contemporary hospitality management 27 (2015) 7, pp. 1598-1617
Persistent link: https://www.econbiz.de/10011476123
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How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui; Liu, Tonghui; Mao, Zhixin - In: Journal of retailing and consumer services 65 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
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Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji; Zhao, Haichuan; Chen, Haipeng - In: Information systems research : ISR 32 (2021) 2, pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
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Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors
Gorder-Hinchey, Bonnie; Mantz, Timothy K.; Mantz, Kathy; … - In: Journal of international business and economics : JIBE 19 (2019) 3, pp. 13-22
Persistent link: https://www.econbiz.de/10012879120
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Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua; Ba, Sulin; Huang, Lihua; Feng, Yue - In: Information systems research : ISR 24 (2013) 3, pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
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Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan; Foroudi, Pantea; Dwivedi, … - In: Journal of business research : JBR 116 (2020), pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
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Exploring the impact of rewarded social media engagement in loyalty programs
Rehnen, Lena-Marie; Bartsch, Silke; Kull, Marina; … - In: Journal of service management 28 (2017) 2, pp. 305-328
Persistent link: https://www.econbiz.de/10011704053
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Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.; Stanko, Michael A.; … - In: Journal of the Academy of Marketing Science 50 (2022) 5, pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
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Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Pan, Huifeng; Liu, Zhiqiang; Ha, Hong Youl - In: International journal of contemporary hospitality management 34 (2022) 10, pp. 3834-3854
Persistent link: https://www.econbiz.de/10013413105
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Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten
Prein, Jan - 2011 - 1. Aufl.
Mobile Marketing gewinnt in der Unternehmenspraxis zunehmend an Bedeutung. Einen interessanten Anwendungsbereich für mobile Dienste stellen Kundenkartenprogramme dar, bei denen sowohl die Kundenkarte und Coupons, als auch die Programmkommunikation auf das Handy übertragen werden können. Jan...
Persistent link: https://www.econbiz.de/10013516138