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The use of social media in sales : individual and organizational antecedents, and the role of customer engagement in social media
Guesalaga, Rodrigo - In: Industrial marketing management : the international … 54 (2016), pp. 71-79
Persistent link: https://www.econbiz.de/10011478719
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The role of social CRM and its potential impact on lead generation in business-to-business marketing
Rodriguez, Michael; Peterson, Robert M. - In: International journal of internet marketing and … 7 (2012) 2, pp. 180-193
Persistent link: https://www.econbiz.de/10009535757
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Guest editorial: social media, content marketing and engagement strategies in B2B
Christodoulides, George; Michaelidou, Nina; Siamagka, … - In: Industrial marketing management : the international … 81 (2019), pp. 87-88
Persistent link: https://www.econbiz.de/10012107694
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Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D. - In: Industrial marketing management : the international … 81 (2019), pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
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Social media engagement strategy : investigation of marketing and R&D interfaces in manufacturing industry
Chirumalla, Koteshwar; Oghazi, Pejvak; Parida, Vinit - In: Industrial marketing management : the international … 74 (2018), pp. 138-149
Persistent link: https://www.econbiz.de/10011942282
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The influence of B to B social media message features on brand engagement : a fluency perspective
McShane, Lindsay; Pancer, Ethan; Poole, Maxwell - In: Journal of business-to-business marketing 26 (2019) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012196257
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The influence of social media and brand equity on business-to-business marketing
Fagundes, Ligia; Gomes-e-Souza Munaier, Christian; … - In: REGE revista de gestão 30 (2023) 3, pp. 299-313
Persistent link: https://www.econbiz.de/10014431223
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Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.; Behl, Abhishek; Jain, Kokil; Baabdullah, … - In: Industrial marketing management : the international … 113 (2023), pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
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How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.; Schumann, Jan Hendrik; Schmitz, … - In: Journal of personal selling & sales management : JPSSM 41 (2021) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
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The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.; Badrinarayanan, Vishag; Rangarajan, Deva - In: European journal of marketing 57 (2023) 3, pp. 683-717
Persistent link: https://www.econbiz.de/10014225997