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69
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91
The use of social media in sales : individual and organizational antecedents, and the role of customer engagement in social media
Guesalaga, Rodrigo
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 71-79
Persistent link: https://www.econbiz.de/10011478719
Saved in:
92
The role of social CRM and its potential impact on lead generation in business-to-business
marketing
Rodriguez, Michael
;
Peterson, Robert M.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 180-193
Persistent link: https://www.econbiz.de/10009535757
Saved in:
93
Guest editorial: social media, content
marketing
and engagement strategies in B2B
Christodoulides, George
;
Michaelidou, Nina
;
Siamagka, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 87-88
Persistent link: https://www.econbiz.de/10012107694
Saved in:
94
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Saved in:
95
Social media engagement strategy : investigation of
marketing
and R&D interfaces in manufacturing industry
Chirumalla, Koteshwar
;
Oghazi, Pejvak
;
Parida, Vinit
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 138-149
Persistent link: https://www.econbiz.de/10011942282
Saved in:
96
The influence of B to B social media message features on brand engagement : a fluency perspective
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012196257
Saved in:
97
The influence of social media and brand equity on business-to-business
marketing
Fagundes, Ligia
;
Gomes-e-Souza Munaier, Christian
; …
- In:
REGE revista de gestão
30
(
2023
)
3
,
pp. 299-313
Persistent link: https://www.econbiz.de/10014431223
Saved in:
98
Effectiveness of B2B social media
marketing
: the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
99
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
100
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
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