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How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne - In: Journal of advertising research 64 (2024) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
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Analyzing the effectiveness of pro-social advertising appeals : special issue preview
Stafford, Marla Royne - In: Journal of advertising research 63 (2023) 3, pp. 253-254
Persistent link: https://www.econbiz.de/10014375184
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Connecting and communicating with the customer : advertising research for the hospitality industry
Stafford, Marla Royne - In: Journal of advertising 49 (2020) 5, pp. 505-507
Persistent link: https://www.econbiz.de/10012424303
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Toward theories of advertising : where do we go from here?
Stafford, Marla Royne - In: Advertising theory, (pp. 541-545). 2012
Persistent link: https://www.econbiz.de/10009524018
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Why we need more replication studies to keep empirical knowledge in check : how reliable is truth in advertising research?
Stafford, Marla Royne - In: Journal of advertising research 58 (2018) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10011875483
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Defining and understanding communications planning : a current assessment and an exploratory study
McKenzie, Karen E.; Stafford, Marla Royne - In: Journal of promotion management : JPM 15 (2009) 3, pp. 341-356
Persistent link: https://www.econbiz.de/10003903723
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Violence and advertising : effects and consequences
Rifon, Nora J.; Stafford, Marla Royne; Carlson, Les - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 9-10
Persistent link: https://www.econbiz.de/10008860340
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Consuming as a family : modes of intergenerational influence on young adults
Mittal, Banwari; Stafford, Marla Royne - In: Journal of consumer behaviour : an international … 9 (2010) 4, pp. 239-257
Persistent link: https://www.econbiz.de/10008651821
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Technology acceptance and satisfaction with logistics services
Bienstock, Carol C.; Stafford, Marla Royne - In: The international journal of logistics management 21 (2010) 2, pp. 271-292
Persistent link: https://www.econbiz.de/10008657798
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The use of performance control charts in business schools : a tool for assessing learning outcomes
Cervetti, Michael J.; Stafford, Marla Royne; Shaffer, … - In: Journal of education for business 87 (2012) 4, pp. 247-252
Persistent link: https://www.econbiz.de/10009549652