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Deitz, George D.; Myers, Susan W.; Stafford, Marla Royne - In: Psychology & marketing 29 (2012) 4, pp. 226-239

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Balaji, M. S.; Jha, Subhash; Stafford, Marla Royne - In: The service industries journal 35 (2015) 11/12, pp. 633-654

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Hart, Philip M.; Jones, Shawn R.; Stafford, Marla Royne - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 105-121

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Smith, Rachel Korfhage; Deitz, George; Stafford, Marla Royne - In: Journal of business research : JBR 66 (2013) 3, pp. 328-335

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Myers, Susan D.; Stafford, Marla Royne; Deitz, George - In: International journal of advertising : the quarterly … 33 (2014) 1, pp. 61-90

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Stafford, Marla Royne - In: Journal of advertising : official publication of the … 45 (2016) 2, pp. 269-273

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Stafford, Marla Royne (ed.); Faber, Ronald J. (ed.) - 2015

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Deitz, George D.; Stafford, Marla Royne; Peasley, Michael C. - In: Journal of advertising research 56 (2016) 2, pp. 217-227

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