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121
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
122
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
123
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
Saved in:
124
Promoting the network brand : an exploration of network and local affiliate on-air promotion during the Super Bowl, 2001-2006
Alessandri, Susan Westcott
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 150-164
Persistent link: https://www.econbiz.de/10003884531
Saved in:
125
The effect of direct to consumer television advertising on the timing of treatment
Bradford, W. David
;
Kleit, Andrew N.
;
Nietert, Paul J.
; …
- In:
Economic inquiry : journal of the Western Economic …
48
(
2010
)
2
,
pp. 306-322
Persistent link: https://www.econbiz.de/10003974575
Saved in:
126
Survey-based targeting fine-tunes television media planning : a case for accuracy and cost efficiency
Smith, J. Alexander
;
Boyle, Brett
;
Cannon, Hugh M.
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 428-439
Persistent link: https://www.econbiz.de/10008857202
Saved in:
127
The impact of cultural and religious values on television and newspaper advertising content and appeal : a cross-cultural study of the United States and the Arab world
Kalliny, Morris
-
2005
Persistent link: https://www.econbiz.de/10003952907
Saved in:
128
An analysis of real world TV advertising tests : a 15-year update
Hu, Ye
;
Lodish, Leonard M.
;
Krieger, Abba M.
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 341-353
Persistent link: https://www.econbiz.de/10003611067
Saved in:
129
Racial stereotypes in children's television commercials
Maher, Jill K.
;
Herbst, Kenneth C.
;
Childs, Nancy M.
; …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 80-93
Persistent link: https://www.econbiz.de/10003688986
Saved in:
130
Market share vs. market size effects of advertising : analysis of market structure
Girnius, Audrius Juozas
-
2003
Persistent link: https://www.econbiz.de/10003564800
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