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Relationship marketing and mic...
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3,209
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3,196
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2,638
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2,635
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2,296
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2,208
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2,064
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Bruhn, Manfred
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231
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170
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161
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160
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154
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137
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134
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121
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107
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107
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102
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97
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96
Irwin, Scott H.
94
Keller, Kevin Lane
92
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91
Melewar, T. C.
88
Fritz, Wolfgang
76
Sheth, Jagdish N.
76
Verhoef, Peter C.
74
Han, Heesup
70
Kaiser, Harry M.
69
Kleinaltenkamp, Michael
67
Kreutzer, Ralf T.
67
Sattler, Henrik
66
Kirchgeorg, Manfred
65
Diller, Hermann
63
Reinecke, Sven
63
Stauss, Bernd
63
Bang, Nguyen
62
Wilson, William W.
62
Good, Darrel L.
61
Townsend, Robert M.
60
Menkhoff, Lukas
58
Warr, Peter George
57
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56
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56
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56
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Springer Fachmedien Wiesbaden
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237
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
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147
International Association of Agricultural Economists - IAAE
144
European Association of Agricultural Economists - EAAE
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Southern Agricultural Economics Association - SAEA
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36
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933
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631
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of hospitality management
351
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Asia Pacific journal of marketing and logistics
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Journal of Food Distribution Research
208
Europäische Hochschulschriften / 5
207
Gabler Edition Wissenschaft
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Springer eBook Collection / Business and Economics
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Tourism management : research, policies, practice
189
Journal of marketing research : JMR
184
Journal of travel and tourism marketing
180
Cogent business & management
172
Journal of retailing
166
International journal of contemporary hospitality management
163
International journal of electronic customer relationship management : IJECRM
157
Management science : journal of the Institute for Operations Research and the Management Sciences
156
Journal of marketing communications
146
Journal of hospitality marketing & management
141
Business horizons
139
Marketing letters : a journal of research in marketing
139
Management Science
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Marketing : ZFP ; journal of research and management
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Research
136
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ECONIS (ZBW)
69,948
RePEc
7,879
USB Cologne (EcoSocSci)
7,819
BASE
1,982
EconStor
595
USB Cologne (business full texts)
174
OLC EcoSci
107
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45
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date (oldest first)
181
Exploring behavioural
branding
,
brand
love and
brand
co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
182
The impact of
brand
evangelism on oppositional referrals towards a rival
brand
Marticotte, Francois
;
Arcand, Manon
;
Baudry, Damien
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 538-549
Persistent link: https://www.econbiz.de/10011587821
Saved in:
183
What drives consumer's responses to
brand
crisis? : the moderating roles of
brand
associations and
brand
-customer relationship strength
Jeon, Jung Ok
;
Baeck, Sunmee
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 550-567
Persistent link: https://www.econbiz.de/10011587842
Saved in:
184
Consumer-
brand
relationships' development in the mobile internet market : evidence from an extended relationship commitment paradigm
Giovanis, Apostolos
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011587849
Saved in:
185
The relative impacts of experiential and transformational benefits on consumer-
brand
relationship
Trudeau H., Sabrina
;
Shobeiri, Saeed
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 586-599
Persistent link: https://www.econbiz.de/10011587860
Saved in:
186
Social media and hospital brands : a field study in Turkey
Güzel, Alper
;
Tengilimoglu, Dilaver
;
Ekiyor, Aykut
- In:
Journal of economics & management
22
(
2015
)
4
,
pp. 16-31
Persistent link: https://www.econbiz.de/10011534294
Saved in:
187
The concept of online corporate
brand
experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
188
The impact of services
brand
personality on consumer-
brand
relationship quality
Ghantous, Nabil
- In:
Services marketing quarterly
37
(
2016
)
3
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011537855
Saved in:
189
Brand
personality appael,
brand
relationship quality and WOM transmission : a study of consumer markets in Vietnam
Nguyen Dinh Tho
;
Nguyen Thi Mai Trang
;
Olsen, Svein O.
- In:
Asia Pacific business review
22
(
2016
)
2
,
pp. 307-324
Persistent link: https://www.econbiz.de/10011538198
Saved in:
190
The effect of multiple hotel
brand
extensions
Mahasuweerachai, Patcharaporn
;
Qu, Hailin
- In:
Tourism and hospitality research : the surrey quarterly …
15
(
2015
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10010515373
Saved in:
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