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Digitalization strategies for SMEs : a cost vs. skill approach for website development
Louw, Candice; Nieuwenhuizen, Cecile - In: African journal of science, technology, innovation and … 12 (2020) 2, pp. 195-202
Persistent link: https://www.econbiz.de/10012255775
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Improving fundraising efficiency in small and medium sized non-profit organizations using online solutions
Nageswarakurukkal, Kabil; Gonçalves, Paulo; Moshtari, … - In: Journal of nonprofit & public sector marketing 32 (2020) 3, pp. 286-311
Persistent link: https://www.econbiz.de/10012259288
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Internet and SMEs' internationalization : the role of platform and website
Jean, Ruey-Jer Bryan; Kim, Daekwan - In: Journal of international management 26 (2020) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10012296811
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Leveraging open innovation through social media : a study on Geneva-based SMEs
Bacchetta Beckh, Angela; Beck, Mathias; Badillo, … - In: Managing digital open innovation, (pp. 493-553). 2020
Persistent link: https://www.econbiz.de/10012251407
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From strategic orientation to social media orientation : improving SMEs' performance on social media
Dutot, Vincent; Bergeron, François - In: Journal of small business and enterprise development 23 (2016) 4, pp. 1165-1190
Persistent link: https://www.econbiz.de/10011567156
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Social media use in pre-trip planning by tourists visiting a small regional leisure destination
Pabel, Anja; Prideaux, Bruce - In: Journal of vacation marketing : an international journal 22 (2016) 4, pp. 335-348
Persistent link: https://www.econbiz.de/10011634791
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Social media as a resource in SMEs' sales process
Bocconcelli, Roberta; Cioppi, Marco; Pagano, Alessandro - In: The journal of business & industrial marketing 32 (2017) 5, pp. 693-709
Persistent link: https://www.econbiz.de/10011692489
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The effects of consumer engagement behavior on the growth of social media brand community : evidence from an SME
He, Xiaoyun; Negahban, Arash - In: International journal of e-business research : an … 13 (2017) 1, pp. 25-43
Persistent link: https://www.econbiz.de/10011654715
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Social commerce as a business tool in Saudi Arabia's SMEs
Abed, Salma S.; Dwivedi, Yogesh Kumar; Williams, Michael D. - In: International journal of Indian culture and business … 13 (2016) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011664744
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From e-CRM to s-CRM : critical factors underpinning the social CRM activities of SMEs
Harrigan, Paul; Miles, Morgan P. - In: Small enterprise research : SER ; the Journal of SEAANZ 21 (2014) 1, pp. 99-116
Persistent link: https://www.econbiz.de/10011684413