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The mediating role of brand involvement in the social media use-marketing communication effectiveness relationship : a case of selected entertainment smes in Uganda
Musiime, Andrew; Mwaipopo, Lufumbi - In: Business management review : journal of the University … 22 (2019) 2, pp. 67-86
Persistent link: https://www.econbiz.de/10012062785
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Exploring social CRM for development of SMEs in Mauritius
Roopchund, Randhir - In: Journal of enterprising culture 27 (2019) 1, pp. 93-109
Persistent link: https://www.econbiz.de/10012100588
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How to enhance SMEs customer involvement using social media : the role of social CRM
Cheng, Colin CJ; Shiu, Eric - In: International small business journal : ISBJ 37 (2019) 1, pp. 22-42
Persistent link: https://www.econbiz.de/10012000047
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The influence of small enterprise owner personality traits on Facebook use
Mandal, Debashish; McQueen, Robert J.; Dillon, Stuart; … - In: Small enterprise research : SER ; the Journal of SEAANZ 24 (2017) 2, pp. 120-131
Persistent link: https://www.econbiz.de/10012011676
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IT-enabled knowledge ambidexterity and innovation performance in small U.S. firms : the moderator role of social media capability
Benitez, Jose; Castillo, Ana; Llorens, Javier; Braojos, … - In: Information & management : the internat. journal of … 55 (2018) 1, pp. 131-143
Persistent link: https://www.econbiz.de/10011813565
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Linking social media to customer relationship management (CRM) : a qualitative study on SMEs
Guha, Sushmita; Harrigan, Paul; Soutar, Geoffrey N. - In: Journal of small business and entrepreneurship : JSBE ; … 30 (2018) 3, pp. 193-214
Persistent link: https://www.econbiz.de/10011882918
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The performance implications of leveraging internal innovation through social media networks : an empirical verification of the smart fashion industry
Scuotto, Veronika; Del Giudice, Manlio; Della Peruta, … - In: Technological forecasting & social change : an … 120 (2017), pp. 184-194
Persistent link: https://www.econbiz.de/10011886873
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Use of social media in Free State tourism small, medium and micro enterprises to widen business networks for competitiveness
Mosweunyane, Lentswe; Rambe, Patient; Dzansi, Dennis - In: South African journal of economic and management sciences 22 (2019) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10012178086
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Innovations in communication and advertising : a perspective from small firms in southern Brazil
Rodrigues, Leonel Cezar; Riscarolli, Valéria; Zucco, … - In: International journal of internet marketing and … 12 (2018) 4, pp. 325-339
Persistent link: https://www.econbiz.de/10012139699
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Going undercover : online domestic tourism marketing communication in closed and open Facebook groups
Roth-Cohen, Osnat; Lahav, Tamar - In: Journal of vacation marketing 25 (2019) 3, pp. 349-362
Persistent link: https://www.econbiz.de/10012165873