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The usage of digital marketing channels in SMEs
Taiminen, Heini Maarit; Karjalouto, Heikki - In: Journal of small business and enterprise development 22 (2015) 4, pp. 633-651
Persistent link: https://www.econbiz.de/10011434860
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Near, far, and online : small business owners’ advice-seeking from peers
Kuhn, Kristine M.; Galloway, Tera; Collins-Williams, Maureen - In: Journal of small business and enterprise development 23 (2016) 1, pp. 189-206
Persistent link: https://www.econbiz.de/10011439695
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Perspectives on the potential for social media to improve communication in small business-bank relationships
Durkin, Mark; McGowan, Pauric; Murray, Lisa - In: The international journal of entrepreneurship and innovation 15 (2014) 4, pp. 251-264
Persistent link: https://www.econbiz.de/10010469237
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The value of social media for small businesses
Schaupp, Ludwig Christian; Bélanger, France - In: The journal of information systems : JIS ; a semiannual … 28 (2014) 1, pp. 187-207
Persistent link: https://www.econbiz.de/10010420024
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Cat videos for a cause : a nonprofit social media marketing case study of the Central Brevard Humane Society
Schaefer, Gayla; Hersey, Leigh Nanney - In: Cases on strategic social media utilization in the …, (pp. 123-152). 2015
Persistent link: https://www.econbiz.de/10010507691
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Enhancing organizational capacity through the use of social media
Sun, Rui; Asencio, Hugo; Reid, Julie - In: Cases on strategic social media utilization in the …, (pp. 262-300). 2015
Persistent link: https://www.econbiz.de/10010507809
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Social media audits : achieving deep impact without sacrificing the bottom line
Gattiker, Urs E. - 2014
Persistent link: https://www.econbiz.de/10010483930
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Small business smarts : building buzz with social media
O'Leary, Steve; Sheehan, Kim Bartel; Lentz, Sterling - 2011
Persistent link: https://www.econbiz.de/10009274089
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Exploring the role of social media in importing logics across social contexts : the case of IT SMEs in Iran
Mohajerani, Ali; Baptista, João; Nandhakumar, Joe - In: Technological forecasting & social change : an … 95 (2015), pp. 16-31
Persistent link: https://www.econbiz.de/10011474508
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Social media uptake in Cyprus : or is it just a new fad?
Melanthiou, Yioula; Papasolomou, Ioanna; Komodromos, Marcos - In: International journal of technology marketing : IJTMkt 10 (2015) 3, pp. 312-325
Persistent link: https://www.econbiz.de/10011478425