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The role of the mobile medium in multichannel CRM communication
Sinisalo, Jaakko - In: International journal of electronic customer … 5 (2011) 1, pp. 23-45
Persistent link: https://www.econbiz.de/10009296368
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Mobile commerce product recommendations based on hybrid multiple channels
Liu, Duen-ren; Liou, Chuen-he - In: Electronic commerce research and applications 10 (2011) 1/6, pp. 94-104
Persistent link: https://www.econbiz.de/10009561704
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Driving business performance through customer value management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu; Beyioku, Adetunji - In: Digital Business in Africa : Social Media and Related …, (pp. 253-276). 2022
Persistent link: https://www.econbiz.de/10013282704
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Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka; Ozuem, Wilson; Wiid, Ria; Hobson, Ana - In: Journal of retailing and consumer services 66 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
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Retailing supply chain with location-sensitive mobile channel : a game-theoretic investigation
Wei, Wei - In: International journal of electronic finance : IJEF 5 (2011) 3, pp. 261-271
Persistent link: https://www.econbiz.de/10009316378
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New channels for old businesses : examining the drivers and obstacles of mobile commerce adoption for complex products
Heinze, Jörg - 2016
Persistent link: https://www.econbiz.de/10011596754
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Mobile transactions : a powerfuI channel to drive financial inclusion : evidence from Kenya: M-Pesa model
Testa, Mario; Pellicano, Marco - In: Marketing management in Africa, (pp. 132-145). 2018
Persistent link: https://www.econbiz.de/10011843565
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Bank adoption of mobile banking : stakeholder perspective
Mullan, Jennifer; Bradley, Laura; Loane, Sharon - In: The international journal of bank marketing : IJBM 35 (2017) 7, pp. 1152-1172
Persistent link: https://www.econbiz.de/10011815047
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Quel smart retailing en magasin pour quelle expérience omnicanal vécue?
Bèzes, Christophe - In: Recherche et applications en marketing 34 (2019) 1, pp. 95-118
Persistent link: https://www.econbiz.de/10012158069
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Crafting experiential value via smartphone apps channel
Sajad Rezaei; Naser Valaei - In: Marketing intelligence & planning 35 (2017) 5, pp. 688-702
Persistent link: https://www.econbiz.de/10011774662