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Dynamic pricing for new products using a utility-based generalization of the bass diffusion model
Cosguner, Koray; Seetharaman, Seethu - In: Management science : journal of the Institute for … 68 (2022) 3, pp. 1904-1922
Persistent link: https://www.econbiz.de/10013260237
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A dynamic marketing-operations interface model of new product updates
Sale, R. Samuel; Mesak, Hani I.; Inman, R. Anthony - In: European journal of operational research : EJOR 257 (2017) 1, pp. 233-242
Persistent link: https://www.econbiz.de/10011639390
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How chilling are network externalities? : the role of network structure
Mukherjee, Prithwiraj - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 452-456
Persistent link: https://www.econbiz.de/10011281398
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The bottom of the pyramid : an integrative approach
Rabino, Samuel - In: International journal of emerging markets 10 (2015) 1, pp. 2-15
Persistent link: https://www.econbiz.de/10011348543
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Early adopters of new supermarket products
Adams, Brian; Kim, Hyunchul - In: Applied economics letters 26 (2019) 14, pp. 1196-1201
Persistent link: https://www.econbiz.de/10012204690
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Early adopters of new supermarket products
Adams, Brian; Kim, Hyunchul - 2018
Persistent link: https://www.econbiz.de/10011911182
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Global consumer innovativeness and consumer electronic product adoption
Chao, Chih-Wei; Reid, Mike; Mavondo, Felix - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 614-630
Persistent link: https://www.econbiz.de/10010127934
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Adoption patterns over time : a replication
Appel, Gil; Muller, Eitan - In: Marketing letters : a journal of research in marketing 32 (2021) 4, pp. 499-511
Persistent link: https://www.econbiz.de/10012793469
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Chapter 17. The Diffusion of New Technology
Stoneman, Paul; Battisti, Giuliana - 2010
Technological diffusion is defined widely as the process by which the market for a new technology changes over time and from which production and usage patterns of new products and production processes result. This chapter looks at both the demand and supply sides of this process at differing...
Persistent link: https://www.econbiz.de/10014025154