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Measuring negative effects of copycat products in emerging consumer markets

Suzuki, Mayu; Washida, Yuichi - In: Hitotsubashi journal of commerce and management 55 (2021) 1, pp. 1-13

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Information or persuasion in the mortgage market : the role of brand names

Carella, Agnese; Michelangeli, Valentina - 2021

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The formation of a nation tourism brand of Ukraine

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The influence of price and brand on the purchasing intensions of Arab women : an empirical study

Sakkthivel, A. M.; Ahmed, Gouher; Amponsah, Christian Tabi - In: International journal of business innovation and … 28 (2022) 2, pp. 141-161

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Trust and loyalty in building the brand relationship with the customer : empirical analysis in a retail chain in northern Brazil

Cardoso, Antonio; Gabriel, Marx; Figueiredo, Jorge; … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-15

The purpose of this article is to analyze the relationship between a brand's trust in consumer decisions and its … into three constructs: trust, loyalty and brand. The results show the importance of trust in the consumption decision, as … well as loyalty, relationship and satisfaction. Trust and loyalty lead to brand relationship, which is why managers must …

Persistent link: https://www.econbiz.de/10013272780

A brand like a friend : how brand likeability influences brand perception

Ohlwein, Martin; Bruno, Pascal - In: International journal of market research 64 (2022) 3, pp. 295-305

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Impact of short-lived content on brand love and purchase intention of generation Z

Sharma, Ruchika; Nagdev, Kritika - In: International journal of technology marketing : IJTMkt 15 (2021) 4, pp. 399-425

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Original design manufacturer's warranty strategy when considering retailers' brand power under different power structures

Lou, Yaqi; He, Zhen; Feng, Lipan; Cai, Keyuan; He, Shuguang - In: International transactions in operational research : a … 29 (2022) 2, pp. 1308-1325

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Effects of negative brand information : measuring impact of celebrity identification and brand commitment

Um, Nam-hyun - In: Journal of global marketing 26 (2013) 2, pp. 68-79

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The affecvtive and cognitive components as factors in country branding

Petkovska Mirčevska, Tatjana; Daniloska, Nataša; … - In: Economic development : journal of the Institute of … 15 (2013) 1/2, pp. 45-57

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