Narrow search
Showing 41 - 50 of 61,993
Cover Image
Brand management
De Chernatony, Leslie (contributor) - 1998
Persistent link: https://www.econbiz.de/10000648616
Cover Image
The marking enterprise : business success and societal embedding
Thoenig, Jean-Claude; Waldman, Charles - 2007
Persistent link: https://www.econbiz.de/10003323216
Cover Image
Brand management : research, theory and practice
Heding, Tilde; Knudtzen, Charlotte F.; Bjerre, Mogens - 2009 - 1. publ.
Persistent link: https://www.econbiz.de/10003697390
Cover Image
Artist-Management in Medienunternehmen : lavieren zwischen Ökonomie und Kreativität
Knittel, Susanne - 2011 - 1.Aufl.
Persistent link: https://www.econbiz.de/10008772058
Cover Image
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
Esch, Franz-Rudolf (ed.) - 2005 - 4., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002570369
Cover Image
The business of brands
Miller, Jon; Muir, David - 2004
Persistent link: https://www.econbiz.de/10002100237
Cover Image
Strategic brand management
Elliott, Richard; Percy, Larry - 2006
Persistent link: https://www.econbiz.de/10003362191
Cover Image
Controlling in Mode-Markenartikelunternehmen
Limmer, Hans Christian - 1996
Persistent link: https://www.econbiz.de/10000939410
Cover Image
Behind the brands at P&G : an inside look at how one of America's oldest and most famous companies operates
Smale, John - In: Harvard business review : HBR 63 (1985) 6, pp. 79-90
Persistent link: https://www.econbiz.de/10001006523
Cover Image
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
Esch, Franz-Rudolf (ed.) - 1999
Persistent link: https://www.econbiz.de/10001390698