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Do global brands use similar executional styles across cultures? : a comparison of US and Japanese television advertising
Taylor, Charles Robert; Okazaki, Shintaro - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 276-288
Persistent link: https://www.econbiz.de/10011313242
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Towards a better understanding of mobile marketing : theoretical construction of ubiquity
Okazaki, Shintaro; Mendez, Felipe - In: Media and convergence management, (pp. 233-246). 2013
Persistent link: https://www.econbiz.de/10009767970
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Gender and age as factors influencing consumer responses to soft-sell ads : a multi-country comparison
Diehl, Sandra; Mueller, Barbara; Okazaki, Shintaro - In: Current insights and future trends : [extended versions …, (pp. 291-302). 2012
Persistent link: https://www.econbiz.de/10009748091
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Social media and international advertising : theoretical challenges and future directions
Okazaki, Shintaro; Taylor, Charles Robert - In: International marketing review 30 (2013) 1, pp. 56-71
Persistent link: https://www.econbiz.de/10009730546
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Perceived ubiquity in mobile services
Okazaki, Shintaro; Mendez, Felipe - In: Journal of interactive marketing : a quarterly … 27 (2013) 2, pp. 98-111
Persistent link: https://www.econbiz.de/10009758378
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A multi-country examination of hard-sell and soft-sell advertising : comparing global consumer positioning in holistic- and analytic-thinking cultures
Okazaki, Shintaro; Mueller, Barbara; Diehl, Sandra - In: Journal of advertising research 53 (2013) 3, pp. 258-272
Persistent link: https://www.econbiz.de/10010199591
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How to mine brand Tweets : procedural guidelines and pretest
Okazaki, Shintaro; Díaz-Martín, Ana M.; Rozano, Mercedes - In: International journal of market research : JMRS ; the … 56 (2014) 4, pp. 467-488
Persistent link: https://www.econbiz.de/10010402240
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Handbook of research on international advertising
Okazaki, Shintaro (ed.) - 2012
Persistent link: https://www.econbiz.de/10009512890
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Unearthing insights into the changing nature of Japanese advertising via the grounded theory approach
Okazaki, Shintaro; Mueller, Barbara - In: Handbook of research on international advertising, (pp. 158-178). 2012
Persistent link: https://www.econbiz.de/10009513926
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Who standardizes advertising more frequently, and why do they do so? : a comparison of US and Japanese subsidiaries' advertising practices in the European Union
Taylor, Charles Raymond; Okazaki, Shintaro - 2008
Persistent link: https://www.econbiz.de/10003656203