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Marketing as an Investment in Shareholder Value
Hughes, Mathew; Hughes, Paul; Yan, Ji Karena; Sousa, … - In: British Journal of Management (2018)
Persistent link: https://www.econbiz.de/10012085607
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Here We Go Again : A Case Study on Re‐entering a Foreign Market
Aguzzoli, Roberta; Lengler, Jorge; Sousa, Carlos M. P.; … - In: British Journal of Management 32 (2020) 2, pp. 416-434
Persistent link: https://www.econbiz.de/10012280416
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Editorial: Marketing transformation to the new e-business environment
Martínez-López, Francisco J.; Sousa, Carlos M. P. - In: International journal of business environment : IJBE 2 (2008/09) 2, pp. 101-115
Persistent link: https://www.econbiz.de/10009878412
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A cultural constructivist analysis of the Internet's role in the international approximation of markets
Martínez-López, Fancisco J.; Sousa, Carlos M. P.; … - In: Journal of marketing theory and practice 19 (2011) 1, pp. 57-79
Persistent link: https://www.econbiz.de/10009884964
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Personal Values, Autonomy, and Self‐efficacy: Evidence from frontline service employees
Sousa, Carlos M. P.; Coelho, Filipe; … - In: International journal of selection and assessment 20 (2012) 2, pp. 159-171
Persistent link: https://www.econbiz.de/10009973654
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Should globally oriented online firms be flexible with their market strategies?
Martinez-Lopez, Francisco J.; Sousa, Carlos M. P.; … - In: International journal of business environment : IJBE 1 (2006) 3, pp. 350-364
Persistent link: https://www.econbiz.de/10007599825
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Cultural distance and psychic distance : refinements in conceptualisation and measurement
Sousa, Carlos M. P.; Bradley, Frank - In: Journal of marketing management : MM 24 (2008) 5/6, pp. 467-488
Persistent link: https://www.econbiz.de/10003746661
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The determinants of export performance : a review of the research in the literature between 1998 and 2005
Sousa, Carlos M. P.; Martínez-López, Francisco J.; … - In: International journal of management reviews : IJMR 10 (2008) 4, pp. 343-374
Persistent link: https://www.econbiz.de/10003785260
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Editorial: Marketing transformation to the new e-business environment
Martínez-López, Francisco J.; Sousa, Carlos M. P. - In: International journal of business environment : IJBE 2 (2008/09) 2, pp. 101-115
Persistent link: https://www.econbiz.de/10003760436
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Antecedents of international pricing adaptation and export performance
Sousa, Carlos M. P.; Bradley, Frank - In: Journal of world business : JWB 43 (2008) 3, pp. 307-320
Persistent link: https://www.econbiz.de/10003737979