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Does salesperson's customer orientation create value in B2B relationships? Empirical evidence from India
Singh, Ramendra; Koshy, Abraham - In: Industrial marketing management : the international … 40 (2011) 1, pp. 78-86
Persistent link: https://www.econbiz.de/10008814589
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What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes
Liu, Matthew Tingchi; Brock, James L.; Singh, Ramendra; … - In: The international review of retail, distribution and … 22 (2012) 4, pp. 365-384
Persistent link: https://www.econbiz.de/10009994951
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Bringing "Social" into Sales: The Impact of Salespeople's Social Media Use on Service Behaviors and Value Creation
Agnihotri, Raj; Kothandaraman, Prabakar; Kashyap, Rajiv; … - In: The journal of personal selling & sales management 32 (2012) 3, pp. 333-349
Persistent link: https://www.econbiz.de/10009998135
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Customers' value appraisals-suppliers' value propositions interaction process in developing new services : a case study from the natural gas industry
Singh, Ramendra; Paliwal, Pramod - In: International journal of energy sector management : IJESM 6 (2012) 2, pp. 255-272
Persistent link: https://www.econbiz.de/10010005860
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Does CSR orientation reflect stakeholder relationship marketing orientation? An empirical examination of Indian banks
Singh, Ramendra; Agarwal, Sharad - In: Marketing intelligence & planning 31 (2013) 4, pp. 405-420
Persistent link: https://www.econbiz.de/10010131966
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The impact of job satisfaction, adaptive selling behaviors and customer orientation on salesperson's performance: exploring the moderating role of selling experience
Singh, Ramendra; Das, Gopal - In: The journal of business & industrial marketing 28 (2013) 7, pp. 554-564
Persistent link: https://www.econbiz.de/10010175502
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What are bottom of the pyramid markets and why do they matter?
Mason, Katy; Chakrabarti, Ronika; Singh, Ramendra - In: Marketing theory 13 (2013) 3, pp. 401-404
Persistent link: https://www.econbiz.de/10010184397
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Market development at the bottom of the pyramid: examining the role of information and communication technologies
Tarafdar, Monideepa; Anekal, Prashanth; Singh, Ramendra - In: Information technology for development : an internat. … 18 (2012) 4, pp. 311-332
Persistent link: https://www.econbiz.de/10010027225
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Karma orientation in boundary spanning sales employees : a conceptual framework and research propositions
Singh, Ramendra; Singh, Rakesh K. - In: Journal of Indian business research 4 (2012) 3, pp. 140-157
Persistent link: https://www.econbiz.de/10010048798
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Buying less, more often : an evaluation of sachet marketing strategy in an emerging market
Singh, Ramendra; Ang, Rodolfo P.; Sy-changco, Joseph A. - In: The marketing review 9 (2009) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10009853147