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Affect transfer in brand extensions : the role of expectancy and relevancy
Liu, Xin; Hu, Michael Y.; Grimm, Pamela E. - In: The journal of product & brand management 19 (2010) 5, pp. 317-326
Persistent link: https://www.econbiz.de/10008658568
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Umbrella brand price premiums : effects of compatibility, similarity, and portfolio size
Liu, Xin; Hu, Michael Y. - In: The journal of product & brand management 20 (2011) 1, pp. 58-64
Persistent link: https://www.econbiz.de/10009007092
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Cross-national segmentation : an application to the NAFTA airline passenger market
Bruning, Edward R.; Hu, Michael Y.; Hao, Wei Andrew - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1498-1522
Persistent link: https://www.econbiz.de/10009525780
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Late customization strategy with service levels requirements
Ngniatedema, Thomas; Shanker, Murali; Hu, Michael Y.; … - In: International journal of production economics 166 (2015), pp. 72-84
Persistent link: https://www.econbiz.de/10011334063
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Stereotype processing's effect on the impact of the myth/fact message format and the role of personal relevance
Yeh, Marie A.; Jewell, Robert D.; Hu, Michael Y. - In: Psychology & marketing 30 (2013) 1, pp. 36-45
Persistent link: https://www.econbiz.de/10009716246
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What makes a brand manager effective?
Cui, Annie Peng; Hu, Michael Y.; Griffith, David A. - In: Journal of business research : JBR 67 (2014) 2, pp. 144-150
Persistent link: https://www.econbiz.de/10010238367
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Effects of price recommendations in name-your-own-price auctions
Gwebu, Kholekile L.; Wang, Jing; Hao, Andrew Wei; Hu, … - In: Journal of electronic commerce research : JECR 12 (2011) 1, pp. 61-77
Persistent link: https://www.econbiz.de/10009295572
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Human agency, social networks, and FOSS project success
Wang, Jing; Hu, Michael Y.; Shanker, Murali - In: Journal of business research : JBR 65 (2012) 7, pp. 977-984
Persistent link: https://www.econbiz.de/10009562208
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Consumer animosity and product choice : might price make a difference?
Cui, Annie Peng; Wajda, Theresa A.; Hu, Michael Y. - In: The journal of consumer marketing 29 (2012) 7, pp. 494-506
Persistent link: https://www.econbiz.de/10009681494
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Mutual fund performance : does fund size matter?
Indro, Daniel C.; Jiang, Christine X.; Hu, Michael Y.; … - In: Investment performance measurement : evaluating and …, (pp. 307-326). 2009
Persistent link: https://www.econbiz.de/10003839798