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Customer experiences with bran...
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1
Customer experiences with brands : literature review and research directions
Ismail, Ahmed Rageh
;
Melewar, T. C.
;
Lim, Lynn
; …
- In:
The marketing review
11
(
2011
)
3
,
pp. 205-225
Persistent link: https://www.econbiz.de/10009408590
Saved in:
2
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
3
Attitude of Muslim consumers toward sex appeal in advertising : a comparative study between subcultures in Malaysia
Ismail, Ahmed Rageh
;
Melewar, T. C.
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 553-570
Persistent link: https://www.econbiz.de/10010467271
Saved in:
4
Using netnography research method to reveal the underlying dimensions of the customer/tourist experience
Rageh, Ahmed
;
Melewar, T. C.
;
Woodside, Arch G.
- In:
Qualitative market research : an international journal
16
(
2013
)
2
,
pp. 126-149
Persistent link: https://www.econbiz.de/10009754937
Saved in:
5
Using netnography research method to reveal the underlying dimensions of the customer/tourist experience
Rageh, Ahmed
;
Melewar, T. C.
;
Woodside, Arch
- In:
Qualitative market research : an international journal
16
(
2013
)
2
,
pp. 126-149
Persistent link: https://www.econbiz.de/10010145947
Saved in:
6
The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
7
Experience marketing : an empirical investigation
Ismail, Ahmed Rageh
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
3
,
pp. 167-201
Persistent link: https://www.econbiz.de/10009356099
Saved in:
8
Understanding the factors that affect the adoption of innovative high-technology brands : the case of Apple iPhone in Malaysia
Ismail, Ahmed Rageh
- In:
Journal of global marketing
25
(
2012
)
4
,
pp. 226-239
Persistent link: https://www.econbiz.de/10009725931
Saved in:
9
A corporate brand in the technology road-map : Sony
Otubanjo, Olutayo
;
Lim, Lynn
- In:
The IUP journal of brand management : IJBRM
8
(
2011
)
3
,
pp. 60-73
Persistent link: https://www.econbiz.de/10009405685
Saved in:
10
Branding and marketing of technological and industrial products
Melewar, T.C.
;
Lim, Lynn
- In:
European Journal of Marketing
44
(
2010
)
5
Persistent link: https://www.econbiz.de/10014723461
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