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Brand management
48
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20
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De Chernatony, Leslie
87
de Chernatony, Leslie
77
Buil, Isabel
52
Chernatony, Leslie de
49
Wallace, Elaine
34
Christodoulides, George
18
Cottam, Susan
14
Martínez, Eva
13
Harris, Fiona
9
McDonald, Malcolm
9
Segal-Horn, Susan
9
Veloutsou, Cleopatra
9
Dall'Olmo Riley, Francesca
7
Jevons, Colin
7
Merrilees, Bill
7
Drury, Susan
6
Montaner, Teresa
6
Bravo, Rafael
5
Martinez, Eva
5
Abimbola, Temi
4
Bernath, Ratna
4
Cottam, Susan Louise
4
Knox, Simon
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Daniels, Kevin
3
Guest, Duncan
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Halliburton, Chris
3
Hem, Leif E.
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Johnson, Gerry
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Martínez Salinas, Eva
3
Riley, Francesca Dall'Olmo
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Suvatjis, Jean
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Tarnovskaya, Veronika V.
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Vallaster, Christine
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Brodie, Roderick J.
2
Brown, Ann
2
Chernatony, Leslie De
2
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2
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2
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Journal of business research : JBR
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Journal of Product & Brand Management
10
Journal of Business Research
8
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Brand management ; Vol. 4
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International Marketing Review
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Brand management ; Vol. 1
1
British journal of management : BJM
1
CIM professional
1
Consumer-brand relationships : theory and practice
1
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OLC EcoSci
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RePEc
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USB Cologne (EcoSocSci)
9
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81
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
1998
-
2. ed.
Persistent link: https://www.econbiz.de/10004363120
Saved in:
82
Brand management
De Chernatony, Leslie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10004373070
Saved in:
83
Brand Extension Effects on Brand Equity: A Cross-National Study
Buil, Isabel
;
Martinez, Eva
;
de Chernatony, Leslie
- In:
Journal of euro-marketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10008267008
Saved in:
84
Creating and launching a challenger brand: a case study
de Chernatony, Leslie
;
Cottam, Susan Louise
- In:
The service industries journal
29
(
2009
)
1
,
pp. 75-90
Persistent link: https://www.econbiz.de/10008169905
Saved in:
85
Introduction: Thought leadership in brand management
Jevons, Colin
;
Veloutsou, Cleopatra
;
Christodoulides, George
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1111-1113
Persistent link: https://www.econbiz.de/10008640051
Saved in:
86
Winning Hearts and Minds: Business-to-Business Branding and the Role of the Salesperson
Lynch, Joanne
;
de Chernatony, Leslie
- In:
Journal of marketing management : MM
23
(
2007
)
1
,
pp. 123-136
Persistent link: https://www.econbiz.de/10008416707
Saved in:
87
Critical Issues in Brand Management
de Chernatony, Leslie
;
Abimbola, Temi
;
Cottam, Susan
- In:
Journal of marketing management : MM
23
(
2007
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10008416715
Saved in:
88
Creating and launching a challenger brand: a case study
de Chernatony, Leslie
;
Cottam, Susan Louise
- In:
The service industries journal
29
(
2009
)
1-2
,
pp. 75-90
Persistent link: https://www.econbiz.de/10008238862
Saved in:
89
Winning Hearts and Minds: Business-to-Business Branding and the Role of the Salesperson
Lynch, Joanne
;
de Chernatony, Leslie
- In:
Journal of marketing management : MM
23
(
2007
)
1-2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10007901933
Saved in:
90
Critical Issues in Brand Management
de Chernatony, Leslie
;
Abimbola, Temi
;
Cottam, Susan
- In:
Journal of marketing management : MM
23
(
2007
)
1-2
,
pp. 1-6
Persistent link: https://www.econbiz.de/10007901941
Saved in:
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