Purpose: With the rising concern for the planet and people dimensions of the triple-bottom-line, an increasing number of firms are using cause-related marketing (CRM) to create a win-win situation for all stakeholders. With growing internet and social media access the Indian consumer is being...

Purpose: Although there are many benefits that technological progress offers, there is also a dark side to several innovations. This study aims to examine smartphone usage amongst young Indian adults and identify likely antecedents and consequences of addictive smartphone usage behaviour....