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Why the devil wears Prada: Con...
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Consumer behaviour
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Hudders, Liselot
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Veirman, Marijke de
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Yu, Shubin
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Vanwesenbeeck, Ini
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Eisend, Martin
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Lou, Chen
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International journal of advertising : the review of marketing communications
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Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
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The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
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ECONIS (ZBW)
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21
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
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22
Moving forward : the effectiveness of online apologies framed with hope on negative behavioural intentions in crises
Xiao, Yi
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of business research : JBR
109
(
2020
),
pp. 621-636
Persistent link: https://www.econbiz.de/10012238140
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23
Considering children's advertising literacy from a methodological point of view : past practices and future recommendations
Zarouali, Brahim
;
Pauw, Pieter de
;
Ponnet, Koen
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012243127
Saved in:
24
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
25
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
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26
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
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27
Consumers' motivations for lurking and posting in brand communities on social networking sites
Veirman, Marijke de
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Digital advertising : theory and research
,
(pp. 207-221)
.
2017
Persistent link: https://www.econbiz.de/10011646112
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28
An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context
Beuckels, Emma
;
Hudders, Liselot
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 135-142
Persistent link: https://www.econbiz.de/10011598714
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29
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
De Jans, Steffi
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 309-325
Persistent link: https://www.econbiz.de/10012004045
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30
Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects
D'Hooge, Serena C.
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 452-462
Persistent link: https://www.econbiz.de/10011814876
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