Narrow search
Showing 91 - 100 of 178
Cover Image
MNE executive insights into international advertising programme standardisation
Melewar, T.C.; Pickton, D.; Gupta, S.; Chigovanyika, T. - In: Journal of marketing communications 15 (2009) 5, pp. 345-366
Persistent link: https://www.econbiz.de/10008334829
Cover Image
Investigating the implications of business and culture on the behaviour of customers of international firms
Gupta, Suraksha; Navare, Jyoti; Melewar, T.C. - In: Industrial marketing management : the international … 40 (2011) 1, pp. 65-78
Persistent link: https://www.econbiz.de/10008814590
Cover Image
Transfer of brand knowledge in business-to-business markets: a qualitative study
Gupta, Suraksha; Melewar, T.C.; Bourlakis, Michael - In: The journal of business & industrial marketing 25 (2010) 5, pp. 395-404
Persistent link: https://www.econbiz.de/10008423807
Cover Image
Nation branding and integrated marketing communications: an ASEAN perspective
Dinnie, Keith; Melewar, T.C.; Seidenfuss, Kai-Uwe; … - In: International marketing review 27 (2010) 4, pp. 388-404
Persistent link: https://www.econbiz.de/10008435065
Cover Image
"<IT>Geiz-ist-geil<-IT>" strategy: a three-company study
Bridges, K.; Melewar, T.C.; Otubanjo, B.Olutayo - In: Management decision : MD 45 (2007) 6, pp. 1023-1037
Persistent link: https://www.econbiz.de/10007748623
Cover Image
Segmentation and brand positioning for Islamic financial services
Muhamad, Rusnah; Melewar, T.C.; Alwi, Sharifah Faridah Syed - In: European journal of marketing : EJM 46 (2012) 7, pp. 900-922
Persistent link: https://www.econbiz.de/10009993579
Cover Image
Branding in the Asian context: a Malaysian perspective
Alwi, Sharifah Faridah Syed; Melewar, T.C. - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 287-297
Persistent link: https://www.econbiz.de/10010093183
Cover Image
Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation
Melewar, T.C.; Gupta, Suraksha; Czinkota, Michael - In: Journal of world business : JWB 48 (2013) 3, pp. 285-286
Persistent link: https://www.econbiz.de/10010133815
Cover Image
Embedding knowledge and value of a brand into sustainability for differentiation
Gupta, Suraksha; Czinkota, Michael; Melewar, T.C. - In: Journal of world business : JWB 48 (2013) 3, pp. 287-296
Persistent link: https://www.econbiz.de/10010133816
Cover Image
Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities
Sarstedt, Marko; Wilczynski, Petra; Melewar, T.C. - In: Journal of world business : JWB 48 (2013) 3, pp. 329-339
Persistent link: https://www.econbiz.de/10010133820