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Design experience : a holistic, multi-sensory, and multi-dimensional perspective

Scheubeck, Kathrin - 2017

Persistent link: https://www.econbiz.de/10011777496

Multisensory packaging design across cultures

Machiels, Casparus J. A.; Orth, Ulrich R. - In: Multisensory packaging : designing new product experiences, (pp. 287-315). 2019

Persistent link: https://www.econbiz.de/10011959012

Advancing the aesthetic middle principle: Trade-offs in design attractiveness and strength

Giese, Joan L.; Malkewitz, Keven; Orth, Ulrich R.; … - In: Journal of Business Research 67 (2014) 6, pp. 1154-1161

Key design properties of marketing artifacts that influence consumer response include perceived attractiveness (the valenced evaluative response to the artifact) and perceived strength (the artifact’s ability to capture attention). The aesthetic middle principle contends that the designs most...

Persistent link: https://www.econbiz.de/10010753439

Men's and women's responses to sex role portrayals in advertisements

Orth, Ulrich R.; Holancova, Denisa - In: International journal of research in marketing : IJRM ; … 21 (2004) 1, pp. 77-88

Persistent link: https://www.econbiz.de/10006166425

Package Design as a Communications Vehicle in Cross-Cultural Values Shopping

Limon, Yonca; Kahle, Lynn R.; Orth, Ulrich R. - In: Journal of international marketing 17 (2009) 1, pp. 30-57

Persistent link: https://www.econbiz.de/10008174757

Consumer loyalty to family versus non-family business: The roles of store image, trust and satisfaction

Orth, Ulrich R.; Green, Mark T. - In: Journal of retailing and consumer services 16 (2009) 4, pp. 248-259

Persistent link: https://www.econbiz.de/10008257320

Store-evoked affect, personalities, and consumer emotional attachments to brands

Orth, Ulrich R.; Limon, Yonca; Rose, Gregory - In: Journal of business research : JBR 63 (2010) 11, pp. 1202-1209

Persistent link: https://www.econbiz.de/10008640038

Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from Central Europe

Orth, Ulrich R.; Koenig, Harold F.; Firbasova, Zuzana - In: European journal of marketing : EJM 41 (2007) 3, pp. 327-348

Persistent link: https://www.econbiz.de/10007720241

Servicescape interior design and consumers' personality impressions

Orth, Ulrich R.; Heinrich, Frauke; Malkewitz, Keven - In: The journal of services marketing 26 (2012) 3, pp. 194-204

Persistent link: https://www.econbiz.de/10009974175

Using attribution theory to explain tourists' attachments to place-based brands

Orth, Ulrich R.; Stöckl, Albert; Veale, Roberta; … - In: Journal of business research : JBR 65 (2012) 9, pp. 1321-1328

Persistent link: https://www.econbiz.de/10009979229