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Introduction: Thought leadership in brand management

Jevons, Colin; Buil, Isabel; Merrilees, Bill; De … - In: Journal of business research : JBR 66 (2013) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10009720412

Special section: Thought leadership in brand management

Jevons, Colin (contributor); Buil, Isabel (contributor); … - In: Journal of business research : JBR 66 (2013) 1, pp. 1-122

Persistent link: https://www.econbiz.de/10009720415

Introduction: Thought leadership in brand management

Jevons, Colin; Buil, Isabel; Merrilees, Bill; de … - In: Journal of Business Research 66 (2013) 1, pp. 1-3

This special issue contains fifteen articles developed from presentations at the sixth annual Thought Leaders’ International Conference on Brand Management, held at Università della Svizzera italiana in Lugano, Switzerland in April 2010. The conference received 154 submissions and following a...

Persistent link: https://www.econbiz.de/10011050037

Special section: Thought leadership in brand management II

Merrilees, Bill (contributor); Wallace, Elaine (contributor) - In: Journal of business research : JBR 66 (2013) 2, pp. 145-232

Persistent link: https://www.econbiz.de/10009724787

Introduction : thought leadership in brand management

Merrilees, Bill; Wallace, Elaine; Buil, Isabel; De … - In: Journal of business research : JBR 66 (2013) 2, pp. 145-147

Persistent link: https://www.econbiz.de/10009715065

Introduction: thought leadership in brand management

Merrilees, Bill; Wallace, Elaine; Buil, Isabel; de … - In: Journal of business research : JBR 66 (2013) 2, pp. 145-147

Persistent link: https://www.econbiz.de/10010054592

Brand extension effects on brand equity : a cross-national study

Buil, Isabel; Martínez, Eva; De Chernatony, Leslie - In: Journal of euromarketing 18 (2009) 2, pp. 71-88

Persistent link: https://www.econbiz.de/10003882142

Brand extension strategies : perceived fit, brand type, and culture influences

Buil, Isabel; De Chernatony, Leslie; Hem, Leif E. - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1300-1324

Persistent link: https://www.econbiz.de/10009525792

Factors influencing consumer evaluations of gift promotions

Buil, Isabel; De Chernatony, Leslie; Montaner, Teresa - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 574-595

Persistent link: https://www.econbiz.de/10009733007

Facebook "friendship" and brand advocacy

Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of brand management : an international journal 20 (2012/13) 2, pp. 128-146

Persistent link: https://www.econbiz.de/10009688900

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