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Explaining empirically successful marketing theories : the inductive realist model, approximate truth, and market orientation
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 2 (2012) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10009678944
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Developing successful theories in marketing and R-A theory : historical evolution? Other drivers? What’s important? What’s next?
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 95-98
Persistent link: https://www.econbiz.de/10009679346
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Developing successful theories in marketing : insights from resource-advantage theory
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 72-84
Persistent link: https://www.econbiz.de/10009679350
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Sustainable marketing, equity, and economic growth : a resource-advantage, economic freedom approach
Hunt, Shelby D. - In: Journal of the Academy of Marketing Science 39 (2011) 1, pp. 7-20
Persistent link: https://www.econbiz.de/10008909613
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The theory of monopolistic competition, marketing’s intellectual history, and the product differentiation versus market segmentation controversy
Hunt, Shelby D. - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 73-84
Persistent link: https://www.econbiz.de/10008935193
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Explicating the inductive realist model of theory generation
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 5 (2015) 1/2, pp. 20-27
Persistent link: https://www.econbiz.de/10011294204
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Experimental determinants of franchise success
Hunt, Shelby D. - In: Journal of economics & business 26 (1973) 1, pp. 81-83
Persistent link: https://www.econbiz.de/10003050061
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Franchising : promises, problems, prospects
Hunt, Shelby D. - In: Journal of retailing 53 (1977) 3, pp. 71-84
Persistent link: https://www.econbiz.de/10003050063
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General theories and the fundamental explananda of marketing
Hunt, Shelby D. - In: Journal of marketing 47 (1983) 4, pp. 9-17
Persistent link: https://www.econbiz.de/10003050065
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The nature and scope of marketing
Hunt, Shelby D. - In: Journal of marketing 40 (1976) 3, pp. 17-28
Persistent link: https://www.econbiz.de/10003050068