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Branding and the marketing of technological and industrial products
Melewar, T. C. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003990909
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Value marketing through corporate reputation : an empirical investigation of Thai hospitals
Srivoravilai, Nopporn; Melewar, T. C.; Liu, Martin J.; … - In: Journal of marketing management : MM 27 (2011) 3/4, pp. 243-268
Persistent link: https://www.econbiz.de/10008989907
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Kuala Lumpur : searching for the right brand
Ghazali Musa; Melewar, T. C. - In: City branding : theory and cases, (pp. 162-168). 2011
Persistent link: https://www.econbiz.de/10008809258
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Guest editorial: Shaping the research agenda for corporate branding : avenues for future research
Melewar, T. C.; Gotsi, Manto; Andriopoulos, Constantine - In: European journal of marketing : EJM 46 (2012) 5, pp. 600-608
Persistent link: https://www.econbiz.de/10009567648
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Corporate branding
Melewar, T. C. (contributor) - 2012
Persistent link: https://www.econbiz.de/10009567649
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Drivers of globally integrated marketing communications : a review of literature and research propositions
Zvobgo, Mabel; Melewar, T. C. - In: Journal of promotion management : JPM 17 (2011) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10009238606
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Attitude of Muslim consumers toward sex appeal in advertising : a comparative study between subcultures in Malaysia
Ismail, Ahmed Rageh; Melewar, T. C. - In: Journal of promotion management : JPM 20 (2014) 5, pp. 553-570
Persistent link: https://www.econbiz.de/10010467271
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Explicating the relationship between identity and culture : a multi-perspective conceptual model
Vella, Kevin James; Melewar, T. C. - In: Facets of corporate identity, communication, and reputation, (pp. 3-34). 2008
Persistent link: https://www.econbiz.de/10003690294
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Corporate reputation building : an Asian perspective
Srivoravilai, Nopporn; Melewar, T. C. - In: Facets of corporate identity, communication, and reputation, (pp. 211-227). 2008
Persistent link: https://www.econbiz.de/10003690705
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Do you know Y? Mobile internet and the thumb generation
Lim, Lynn L. K.; Chou, Mei Wen; Melewar, T. C. - In: International journal of technology marketing : IJTMkt 3 (2008) 2, pp. 137-152
Persistent link: https://www.econbiz.de/10003739628