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Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach

Tang, Yihui; Mantrala, Murali K. - In: Industrial marketing management : the international … 119 (2024), pp. 252-263

Persistent link: https://www.econbiz.de/10014555812

Preparing an exhibition in the post-pandemic era : evidence from an O2O-based exhibition of B2B firms

Kim, Yaeri; Roh, Taewoo - In: Technological forecasting & social change : an … 185 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10014233661

Free-to-fee transformation of industrial services

Mustak, Mekhail; Ulaga, Wolfgang; Grohmann, Marcella Maria - In: Journal of service research 26 (2023) 1, pp. 21-43

Persistent link: https://www.econbiz.de/10014246191

How core, technical and social components of business relationship value drive customer satisfaction and loyalty in high tech B2B market

Sharma, Neeru - In: The journal of business & industrial marketing 37 (2022) 5, pp. 975-994

Persistent link: https://www.econbiz.de/10013399845

Why do SMEs switch suppliers?

López-Jáuregui, Angel; Martos-Partal, Mercedes; … - In: The journal of business & industrial marketing 37 (2022) 7, pp. 1463-1474

Persistent link: https://www.econbiz.de/10013401735

Exploring opportunism, conflict, noneconomic satisfaction and economic satisfaction in a B2B context : a buyer and seller perspective

Jyh-Liang, Guan; Lee, Tzong-ru; Roberts-Lombard, Mornay; … - In: South African journal of business management 53 (2022) 1, pp. 1-12

Purpose: The purpose of the study is to test the relationships between the antecedents of noneconomic satisfaction and its influence on economic satisfaction from both a seller's and a purchaser's perspective. Design/methodology/approach: Purchase and sales managers working for Taiwanese...

Persistent link: https://www.econbiz.de/10013348508

Action and social alignment constituents of collaboration in B2B relationships : buyer and seller perspectives

Guan, Jyh-Liang; Lee, Tzong-ru; Otero-Neira, Carmen; … - In: Journal of relationship marketing : innovations and … 21 (2022) 3, pp. 194-225

Persistent link: https://www.econbiz.de/10013336339

The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships

Ferro-Soto, Carlos; Padin, Carmen; Svensson, Göran; … - In: The journal of business & industrial marketing 38 (2023) 1, pp. 235-251

Persistent link: https://www.econbiz.de/10013539060

Exploring the role of service touchpoints on the path to financial, behavioral and relational customer outcomes : insights from a B2B service context

Gao, Lily; Melero-Polo, Iguácel; Ruz-Mendoza, Miguel Á.; … - In: The journal of business & industrial marketing 37 (2022) 11, pp. 2260-2277

Persistent link: https://www.econbiz.de/10013455399

Markenwirkungen in der Automobilzulieferindustrie : Ein interkultureller Vergleich unter Berücksichtigung alternativer Marketingorientierungen

Douven, Salima S. (contributor) - 2009

Allgemeine Grundlagen -- Theoretische Erklärungsansätze zur den Marketingorientierungen -- Konzeptionelle Grundlagen des Wirkungsmodells -- Grundlagen der Datenanalyse -- Empirische Überprüfung und Analyse des Modells -- Schlussbetrachtung.

Persistent link: https://www.econbiz.de/10014014854