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Convenience and satisfaction : mediation of fairness and quality
Roy, Sanjit; Lassar, Walfried M.; Shekhar, Vaibhav - In: The service industries journal 36 (2016) 5/6, pp. 239-260
Persistent link: https://www.econbiz.de/10011583918
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Language divergence in service encounters : revisiting its influence on word-of-mouth
Balaji, M. S.; Roy, Sanjit; Lassar, Walfried M. - In: Journal of business research : JBR 72 (2017), pp. 210-213
Persistent link: https://www.econbiz.de/10011645579
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Corporate image and sport's governing body
Sekhorn, Harjit; Roy, Sanjit; Chadwick, Simon; Devlin, James - In: The service industries journal 36 (2016) 11/12, pp. 556-575
Persistent link: https://www.econbiz.de/10011657375
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Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny; Roy, Sanjit; Tiwari, Abhay Kumar - In: Journal of strategic marketing 24 (2016) 7, pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
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Amazon.in : surviving in a jungle
Roy, Sanjit; Charaborti, Rajdeep - In: Services marketing cases in emerging markets : an asian …, (pp. 45-59). 2017
Persistent link: https://www.econbiz.de/10011537862
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Malaysian Airlines versus AirAsia : customer satisfaction, service quality and service branding
Adapa, Sujana; Roy, Sanjit - In: Services marketing cases in emerging markets : an asian …, (pp. 67-75). 2017
Persistent link: https://www.econbiz.de/10011537865
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Reliance Indian Limited (RIL) : growth through innovation?
Pradhan, Sudeepta; Roy, Sanjit - In: Services marketing cases in emerging markets : an asian …, (pp. 169-182). 2017
Persistent link: https://www.econbiz.de/10011537938
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Will you defend your loved brand?
Javed, Mansoor; Roy, Sanjit; Mansoor, Bano - In: Consumer brand relationships : meaning, measuring, managing, (pp. 31-54). 2015
Persistent link: https://www.econbiz.de/10011279725
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The rise of smart consumers : role of smart servicescape and smart consumer experience co-creation
Roy, Sanjit; Singh, Gaganpreet; Hope, Megan; Bang, Nguyen; … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 15/16, pp. 1480-1513
Persistent link: https://www.econbiz.de/10012178642
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Value co-creation with Internet of things technology in the retail industry
Balaji, M. S.; Roy, Sanjit - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 7-31
Persistent link: https://www.econbiz.de/10011690527