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Value co-creation through customer engagement in virtual communities for product innovation
Rema, V.; Srivastav, Abhinandan - In: International journal of business and globalisation : IJBG 36 (2024) 2/3, pp. 310-325
Persistent link: https://www.econbiz.de/10015063783
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Relational mechanisms in innovation co-creation
Boier, Rodica - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 162-168
Persistent link: https://www.econbiz.de/10011339607
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Exploring links between engaging customers in value co-creation and product innovativeness
Zaborek, Piotr; Mazur, Jolanta - In: International journal of management and economics 53 (2017) 3, pp. 82-106
The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...
Persistent link: https://www.econbiz.de/10012026721
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Antecedents of co-creation intention and their role in developing technology-based new services via customer involvement : a conceptual analysis
Sarmah, Bijoylaxmi; Rahman, Zillur - In: International journal of business excellence 15 (2018) 2, pp. 239-255
Persistent link: https://www.econbiz.de/10011954242
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Value co-creation in public social media at different stages of the new product development process : a case study of a Polish clothes manufacturer
Piątkowska, Beata - In: Journal of marketing and consumer behaviour in emerging … (2022) 1/14, pp. 40-51
(crowdsourcing) and post-launch (product offerings). The place where interactions take place is Facebook fan page of a Polish clothes …
Persistent link: https://www.econbiz.de/10013382454
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The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann; Bilgram, Volker - In: The journal of product & brand management 26 (2017) 4, pp. 386-401
Persistent link: https://www.econbiz.de/10011777376
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What's in a crowd? : exploring crowdsourced versus traditional customer participation in the innovation process
Gruner, Richard L.; Power, Damien - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1060-1092
Persistent link: https://www.econbiz.de/10011850307
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DFSS in marketing : designing an innovative value co-creation campaign
Potra, Sabina; Pugna, Adrian - In: International journal of six sigma and competitive … 9 (2015) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10011524923
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Beyond the expected benefits : unpacking value co-creation in crowdsourcing business models
Fedorenko, Ivan; Berthon, Pierre R. - In: AMS review : official publication of the Academy of … 7 (2017) 3/4, pp. 183-194
Persistent link: https://www.econbiz.de/10011824777
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Motivation triggers for customer participation in value co-creation
Palma, Freida C.; Trimi, Silvana; Hong, Soon Goo - In: Service business 13 (2019) 3, pp. 557-580
Persistent link: https://www.econbiz.de/10012124370