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Snelders, Dirk
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Person, Oscar
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The journal of product innovation management : an international publication of the Product Development & Management Association
4
Design management review
3
Journal of marketing management : MM
3
Journal of economic psychology : research in economic psychology and behavioral economics
2
Interdisciplinary approaches to product design, innovation, & branding in international marketing
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ECONIS (ZBW)
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Complementing intuition : insights on styling as a strategic tool
Person, Oscar
;
Snelders, Dirk
;
Karjalainen, Toni-Matti
; …
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 901-916
Persistent link: https://www.econbiz.de/10003603949
Saved in:
2
Reestablishing styling as a prime interest for the management of design
Person, Oscar
;
Snelders, Dirk
;
Schoormans, Jan P. L.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 161-177)
.
2012
Persistent link: https://www.econbiz.de/10009628427
Saved in:
3
Complementing intuition: insights on styling as a strategic tool
Person, Oscar
;
Snelders, Dirk
;
Karjalainen, Toni-Matti
; …
- In:
Journal of marketing management : MM
23
(
2007
)
9
,
pp. 901-917
Persistent link: https://www.econbiz.de/10008416723
Saved in:
4
Complementing intuition: insights on styling as a strategic tool
Person, Oscar
;
Snelders, Dirk
;
Karjalainen, Toni-Matti
; …
- In:
Journal of marketing management : MM
23
(
2007
)
9-10
,
pp. 901-916
Persistent link: https://www.econbiz.de/10007901890
Saved in:
5
Cultivating Creative Equity in Scandinavian Design Brands
Person, Oscar
;
Schoormans, Jan
- In:
Design management review
21
(
2010
)
3
,
pp. 48-58
Persistent link: https://www.econbiz.de/10008703912
Saved in:
6
Next‐Level Branding: Digital Brand Fit in Video‐Game Design
Wuts, Jasper
;
Person, Oscar
;
Jan Hultink, Erik
;
Brands, …
- In:
Design management review
23
(
2012
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10009831984
Saved in:
7
Designing visual recognition for the brand
Karjalainen, Toni-Matti
;
Snelders, Dirk
- In:
The journal of product innovation management : an …
27
(
2010
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10003937609
Saved in:
8
The impact of fit measures on the consumer evaluation of new co-branded products
Bouten, Lisanne M.
;
Snelders, Dirk
;
Hultink, Erik J.
- In:
The journal of product innovation management : an …
28
(
2011
)
4
,
pp. 455-469
Persistent link: https://www.econbiz.de/10009160948
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9
Information in Launch messages : stimulating the adoption of new high-tech consumer products
Talke, Katrin
;
Snelders, Dirk
- In:
The journal of product innovation management : an …
30
(
2013
)
4
,
pp. 732-749
Persistent link: https://www.econbiz.de/10009771321
Saved in:
10
An exploratory study of the relation between concrete and abstract product attributes
Snelders, Dirk
;
Schoormans, Jan P. L.
- In:
Journal of economic psychology : research in economic …
25
(
2004
)
6
,
pp. 803-820
Persistent link: https://www.econbiz.de/10002406327
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