Herstein, Ram; Gilboa, Shaked; Gamliel, Eyal - In: Journal of Product & Brand Management 22 (2013) 5/6, pp. 331-341
Purpose – The present study aims to investigate the role of brand store image in the context of private and national fashion brands. The study examines two issues: do private brand consumers differ from national brand consumers in their perception of the attributes they value in their store...
