//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing im "Netz" : Herausfo...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Markenführung
17,252
Brand management
17,190
Online-Marketing
13,142
Internet marketing
12,723
Konsumentenverhalten
11,014
Consumer behaviour
11,008
Markenimage
7,365
Brand image
7,227
Social Web
6,547
Social web
6,540
Markenartikel
5,358
Brand
5,342
Beziehungsmarketing
3,668
Relationship marketing
3,656
Werbewirkung
2,992
Advertising effects
2,973
Marketingmanagement
2,406
Marketing management
2,380
Werbung
2,370
Advertising
2,328
Electronic Commerce
2,257
Markenpolitik
2,198
Online-Handel
2,139
Online retailing
2,135
E-commerce
2,104
Viral marketing
1,990
Virales Marketing
1,990
Deutschland
1,608
Germany
1,527
Marketing
1,435
Internet
1,276
USA
1,052
United States
1,031
Theorie
1,016
Theory
1,015
Luxusgüter
964
Luxury goods
963
Customer satisfaction
960
Kundenzufriedenheit
960
Einzelhandel
926
more ...
less ...
Online availability
All
Undetermined
11,810
Free
4,452
Type of publication
All
Article
20,571
Book / Working Paper
9,231
Journal
72
Other
1
Type of publication (narrower categories)
All
Article in journal
16,902
Aufsatz in Zeitschrift
16,902
Aufsatz im Buch
3,611
Book section
3,611
Graue Literatur
1,006
Non-commercial literature
1,006
Hochschulschrift
977
Working Paper
704
Arbeitspapier
686
Collection of articles of several authors
658
Sammelwerk
658
Thesis
622
Case study
610
Fallstudie
610
Aufsatzsammlung
518
Ratgeber
326
Guidebook
308
Conference paper
228
Konferenzbeitrag
228
Lehrbuch
201
Textbook
163
Konferenzschrift
155
Dissertation u.a. Prüfungsschriften
137
Reprint
111
Conference proceedings
74
Handbook
71
Handbuch
71
Bibliografie enthalten
64
Bibliography included
64
Glossar enthalten
46
Glossary included
46
Collection of articles written by one author
40
Sammlung
40
Interview
33
Fallstudiensammlung
19
Systematic review
17
Übersichtsarbeit
17
Bibliografie
14
Festschrift
14
Mehrbändiges Werk
13
more ...
less ...
Language
All
English
25,002
German
4,733
Undetermined
94
French
40
Russian
18
Polish
15
Italian
14
Spanish
7
Swedish
7
Serbian
4
Valencian
1
Czech
1
Kazakh
1
Dutch
1
Portuguese
1
Romanian
1
Slovak
1
more ...
less ...
Author
All
Burmann, Christoph
133
Esch, Franz-Rudolf
133
Baumgarth, Carsten
91
Melewar, T. C.
74
Huber, Frank
65
Meffert, Heribert
64
Keller, Kevin Lane
61
Bruhn, Manfred
55
Kreutzer, Ralf T.
54
Bauer, Hans H.
49
Ahlert, Dieter
47
Balmer, John M. T.
47
Wiedmann, Klaus-Peter
46
De Chernatony, Leslie
44
Loureiro, Sandra Maria Correia
43
Tomczak, Torsten
43
Bang, Nguyen
42
Foroudi, Pantea
38
Phau, Ian
38
Pelsmacker, Patrick de
37
Merrilees, Bill
36
Schmidt, Holger J.
36
Fournier, Susan
35
Goldfarb, Avi
34
Dwivedi, Yogesh Kumar
33
Ind, Nicholas
33
Pitt, Leyland F.
33
Christodoulides, George
32
Ko, Eunju
32
Sattler, Henrik
32
Skiera, Bernd
32
Uggla, Henrik
32
Vrontis, Demetris
32
Tucker, Catherine
31
Gupta, Suraksha
30
Hollebeek, Linda D.
30
Kernstock, Joachim
30
Dens, Nathalie
29
MacInnis, Deborah J.
28
Martínez-López, Francisco J.
28
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
189
National Bureau of Economic Research
39
IGI Global
28
Gesellschaft zur Erforschung des Markenwesens
26
Haufe-Lexware GmbH & Co. KG
22
Information Resources Management Association
22
Verlag Dr. Kovač
20
Springer Gabler <Firma>
17
Books on Demand GmbH <Norderstedt>
15
American Marketing Association
11
Springer International Publishing
10
Campus Verlag
9
Deutscher Dialogmarketing Verband
9
NetLibrary, Inc
9
OECD
9
Springer-Verlag GmbH
9
Universität Mannheim
9
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Wiley-VCH
8
Edward Elgar Publishing
7
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
7
MITP Verlags-GmbH & Co. KG
7
Nomos Verlagsgesellschaft
7
UVK Verlagsgesellschaft mbH
7
Verlag Franz Vahlen
7
Fachhochschule Reutlingen / European School of Business
6
Organisation for Economic Co-operation and Development
6
Redline Verlag
6
Technische Universität Braunschweig
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Peter Lang GmbH
5
Österreichische Werbewissenschaftliche Gesellschaft
5
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Helmut-Schmidt-Universität
4
Rheinwerk Verlag
4
Trendbüro <Hamburg>
4
Universität Bremen
4
W. Kohlhammer GmbH
4
World Tourism Organization
4
more ...
less ...
Published in...
All
Journal of business research : JBR
839
The journal of brand management : an international journal
563
Journal of retailing and consumer services
430
SpringerLink / Bücher
419
The journal of product & brand management
395
International journal of internet marketing and advertising : IJIMA
232
Journal of marketing communications
196
International journal of hospitality management
182
Industrial marketing management : the international journal for industrial and high-tech firms
167
Journal of advertising research
166
Springer eBook Collection
162
International journal of advertising : the review of marketing communications
159
Psychology & marketing
158
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
150
European journal of marketing : EJM
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
148
Marketing intelligence & planning
147
Journal of strategic marketing
143
Journal of marketing management : MM
135
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
135
Asia Pacific journal of marketing and logistics
130
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
129
Tourism management : research, policies, practice
125
Journal of promotion management : innovations in planning and applied research
124
Journal of marketing
122
Journal of the Academy of Marketing Science
113
International journal of electronic marketing and retailing : IJEMR
110
Cogent business & management
105
Journal of promotion management : JPM
105
International journal of advertising : the quarterly review of marketing communications
104
Management science : journal of the Institute for Operations Research and the Management Sciences
104
Journal of travel and tourism marketing
101
Marketing letters : a journal of research in marketing
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Journal of marketing research : JMR
97
Business horizons
94
International journal of contemporary hospitality management
94
The IUP journal of brand management : IJBRM
93
Information systems research : ISR
92
Technological forecasting & social change : an international journal
90
more ...
less ...
Source
All
ECONIS (ZBW)
29,065
USB Cologne (EcoSocSci)
751
EconStor
36
RePEc
11
BASE
6
OLC EcoSci
5
Other ZBW resources
1
more ...
less ...
Showing
41
-
50
of
29,875
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
Bedeutung und strategisches Management von Brand Communities
Loewenfeld, Fabian von
;
Perrey, Jesko
;
Schröder, Jürgen
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 295-320)
.
2007
Persistent link: https://www.econbiz.de/10003530269
Saved in:
42
Virtuelle Brand Communities auf dem kennzeichenrechtlichen Prüfstand
Hoffmann, Marie-Louise
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 337-362)
.
2007
Persistent link: https://www.econbiz.de/10003530278
Saved in:
43
Brand positioning strategy using search engine marketing
Dou, Wenyu
;
Lim, Kai H.
;
Su, Chenting
;
Zhou, Nan
;
Cui, Nan
- In:
Management information systems : mis quarterly
34
(
2010
)
2
,
pp. 261-279
Persistent link: https://www.econbiz.de/10003981995
Saved in:
44
Tribal mattering spaces : social-networking sites, celebrity affiliations, and tribal innovations
Hamilton, Kathy
;
Hewer, Paul
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 271-289
Persistent link: https://www.econbiz.de/10003984936
Saved in:
45
The perceived interactivity of top global brand websites and its determinants
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Cutting edge international research
,
(pp. 217-233)
.
2010
Persistent link: https://www.econbiz.de/10003985187
Saved in:
46
Need for cognition as a moderator of affective and cognitive elements in online attitude toward the brand formation
Miller, Chip E.
;
Reardon, James
;
Salciuviene, Laura
; …
- In:
Journal of business & economics research
7
(
2009
)
12
,
pp. 65-72
Persistent link: https://www.econbiz.de/10003945759
Saved in:
47
The online connection : transforming marketing strategy for small businesses
Harris, Lisa
;
Rae, Alan
- In:
Journal of business strategy
31
(
2010
)
2
,
pp. 4-12
Persistent link: https://www.econbiz.de/10003961192
Saved in:
48
IBM : erfolgreicher Einsatz von Social Media
Schütt, Peter
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 91-100)
.
2010
Persistent link: https://www.econbiz.de/10009011569
Saved in:
49
Building brand value online : exploring relationships between company and city brands
Trueman, Myfanwy
;
Cornelius, Nelarine
;
Wallace, James
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1013-1031
Persistent link: https://www.econbiz.de/10009572850
Saved in:
50
Brand driven mobile marketing : 5 theses for today and tomorrow
Quente, Christopher
-
2012
Persistent link: https://www.econbiz.de/10009575985
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->