With a rising influx of diverse shoppers into e-marketplaces, e-retailers often provide tailor-made information to meet the shoppers’ needs and increase their willingness to pay. We investigate the impact of shopper heterogeneity in their expertise on the profits of competing e-retailers with...

There has been wide interest in exploring ways to provide more efficient personalized recommendation systems (RSs) in order to attract customers and increase product sales. The majority of the existing researches are concerned with improving the accuracy and effectiveness of the recommendation...