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Intention to purchase on social commerce websites across cultures : a cross-regional study

Ng, Celeste See-Pui - In: Information & management : the internat. journal of … 50 (2013) 8, pp. 609-620

Persistent link: https://www.econbiz.de/10010224800

The effect of online social network characteristics on consumer purchasing intention of social deals

Park, Min Sook; Shin, Jong-kuk; Ju, Yong - In: Global economic review 43 (2014) 1, pp. 25-41

Persistent link: https://www.econbiz.de/10010339721

The role of social support on relationship quality and social commerce

Hajli, M. Nick - In: Technological forecasting & social change : an … 87 (2014), pp. 17-27

Persistent link: https://www.econbiz.de/10010480463

Promoting restaurants using social networks : still a lot of room for improvement

Sanchís Verdeguer, José Vicente; Peiró-Signes, Angel; … - In: International business and economics research journal 13 (2014) 7, pp. 1613-1618

Persistent link: https://www.econbiz.de/10011430476

Impact of Facebook marketing on Lebanese athletes' decision-making process

Daou, Lindos; Sarkis, Nada; Nader, Youssef - In: International journal of sport management and marketing … 18 (2018) 5, pp. 402-416

Persistent link: https://www.econbiz.de/10011989452

Strategic use of social media influencer marketing

Förster, Manuel; Hellmann, Tim; Vega-Redondo, Fernando - 2024 - Preliminary draft

Persistent link: https://www.econbiz.de/10014566879

Impact of the pandemic on social media influencer marketing in fashion : a qualitative study

Le, Kent; Aydin, Gokhan - In: Qualitative market research : an international journal 26 (2023) 4, pp. 449-469

Persistent link: https://www.econbiz.de/10014338509

Shopping behavior in the context of the digital economy

Stofkova, Katarina Repkova; Laitkep, Dominik; Stofkova, … - In: Journal of risk and financial management : JRFM 15 (2022) 2, pp. 1-13

Consumers shop to meet their needs. When buying, they always compare and evaluate the available alternatives to the goods. The purchasing process involves various factors. These factors can also be described as attributes that can affect consumers during the purchasing process. Identifying...

Persistent link: https://www.econbiz.de/10012815623

The use and value of social information in selective selling of exclusive products

Momot, Ruslan; Belavina, Elena; Girotra, Karan - In: Management science : journal of the Institute for … 66 (2020) 6, pp. 2610-2627

Persistent link: https://www.econbiz.de/10012254430

Social product-customization systems : peer input, conformity, and consumers’ evaluation of customized products

Schlager, Tobias; Hildebrand, Christian; Häubl, Gerald; … - In: Journal of management information systems : JMIS 35 (2018) 1, pp. 319-349

Persistent link: https://www.econbiz.de/10011885338