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Kreutzer, Ralf T.
57
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46
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42
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41
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40
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40
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36
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35
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35
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35
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35
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33
Tan, Yong
33
Vrontis, Demetris
33
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32
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31
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30
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29
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29
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28
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28
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28
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28
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27
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27
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27
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27
Asongu, Simplice
26
Ruyter, Ko de
26
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25
Chaffey, Dave
25
Karjaluoto, Heikki
25
Kumar, Subodha
25
Okazaki, Shintaro
25
Ratten, Vanessa
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24
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Statistical Research Unit, Department of Economics, School of Business, Economics and Law, University of Gothenburg
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9
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208
Tourism management : research, policies, practice
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International journal of hospitality management
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Springer eBook Collection
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Journal of advertising research
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Psychology & marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of advertising : the review of marketing communications
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Business horizons
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Industrial marketing management : the international journal for industrial and high-tech firms
131
Journal of travel and tourism marketing
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Electronic commerce research
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123
Cogent business & management
119
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119
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
118
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113
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110
Strategic Direction
108
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103
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103
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102
International journal of contemporary hospitality management
101
Journal of electronic commerce research : JECR
100
CESifo working papers
98
International journal of electronic commerce : IJEC
96
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ECONIS (ZBW)
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Showing
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10
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41,866
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date (oldest first)
1
How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
Saved in:
2
An identity-based model explaining online donor appreciation
Chell, Kathleen
;
Mortimer, Gary
;
Masser, Barbara M.
; …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10014228869
Saved in:
3
An integrative apporach to
eWOM
and marketing communications
Weisfeld-Spolter, Suri
;
Sussan, Fiona
;
Gauld, Stephen
- In:
Corporate communications : an international journal
19
(
2014
)
3
,
pp. 260-274
Persistent link: https://www.econbiz.de/10010400801
Saved in:
4
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
5
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
6
MIssed
eWOM
opportunities : a cross-sector analysis of online
monitoring
behavior
Barnes, Nora Ganim
;
Jacobsen, Stephanie L.
- In:
Word of mouth and social media
,
(pp. 146-157)
.
2014
Persistent link: https://www.econbiz.de/10010409795
Saved in:
7
Return on investment for social media : a proposed framework for understanding, implementing, and measuring the return
Gilfoil, David M.
;
Jobs, Charles
- In:
Journal of business & economics research
10
(
2012
)
11
,
pp. 637-649
Persistent link: https://www.econbiz.de/10009673260
Saved in:
8
Market mavens in social media : examining young Chinese consumers' viral marketing attitude,
eWOM
motive, and behavior
Yang, Hongwei Chris
- In:
Journal of Asia Pacific business
14
(
2013
)
2
,
pp. 154-178
Persistent link: https://www.econbiz.de/10009754669
Saved in:
9
Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Gupta, Alok
;
Sen, Soumya
- In:
Journal of management information systems : JMIS
38
(
2021
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
Saved in:
10
Influentials, imitables, or susceptibles? : virality and world-of-mouth conversations in online social networks
Susarla, Anjana
;
Oh, Jeong-Ha
;
Tan, Yong
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 139-170
Persistent link: https://www.econbiz.de/10011560734
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