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How to enhance SMEs customer involvement using social media : the role of social CRM

Cheng, Colin CJ; Shiu, Eric - In: International small business journal : ISBJ 37 (2019) 1, pp. 22-42

Persistent link: https://www.econbiz.de/10012000047

Understanding value-creating practices in social media-based brand communities

Sorensen, Anne; Drennan, Judy - In: The service industries journal 37 (2017) 15/16, pp. 986-1007

Persistent link: https://www.econbiz.de/10011848008

Representative co-production : broadening the scope of the public service logic

Eriksson, Erik Masao - In: Public management review 21 (2019) 2, pp. 291-314

Persistent link: https://www.econbiz.de/10012178734

Conceptualizing value creation in the platform era

Wichmann, Julian R. K.; Reinartz, Werner J.; … - In: Journal of creating value 8 (2022) 2, pp. 184-203

Persistent link: https://www.econbiz.de/10014581504

Business-to-business value co-creation : suppliers' perspective of essential information systems capabilities

Sore, Sariseelia; Saunila, Minna; Ukko, Juhani; … - In: Journal of creating value 9 (2023) 1, pp. 81-106

Persistent link: https://www.econbiz.de/10014581529

The role of perceived risk in engaging customer and employees for value creation in services

Srivastava, Ritu; Banerji, Diptiman; Nema, Priyanka; … - In: Vision : the journal of business perspective 28 (2024) 1, pp. 47-54

Persistent link: https://www.econbiz.de/10014634383

Proactive value co-creation via structural ambidexterity : customer success management and the modularization of frontline roles

Hochstein, Bryan; Chaker, Nawar N.; Rangarajan, Deva; … - In: Journal of service research 24 (2021) 4, pp. 601-621

Persistent link: https://www.econbiz.de/10012662587

The efficacy of customer's voluntary use of self-service technology (SST) : a dual-study approach

Shin, Hyunju; Dai, Bo - In: Journal of strategic marketing 30 (2022) 8, pp. 723-745

Persistent link: https://www.econbiz.de/10013492887

Employee entrepreneurial behaviour in SME service development : a qualitative study on effectuation

Häkkinen, Reija A.; Kansikas, Juha - In: International journal of entrepreneurship and small … 53 (2024) 1, pp. 42-69

Persistent link: https://www.econbiz.de/10015066871

Value co-creation through social media: a case study of a start-up company

Kim, Junic; Choi, Hwanho - In: Journal of business economics and management 20 (2019) 1, pp. 1-19

This research examines social media users' value-creation processes and the drivers of a start-up company's successful social media strategy. This research primarily aims to understand start-ups' effective utilization of social media and value co-creation processes. Although utilizing social...

Persistent link: https://www.econbiz.de/10012174972