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The role of social capital, st...
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date (oldest first)
1
Scanalyse - a case study of the role of social capital, strategic networking, and word of mouth communication in the diffusion of an innovation
Mazzarol, Tim
;
Malone, Peter
;
Reboud, Sophie
- In:
Strategy and communication for innovation : integrative …
,
(pp. 147-174)
.
2017
Persistent link: https://www.econbiz.de/10011663005
Saved in:
2
Response to advertising on online social networks : the role of social capital
Pinho, José Carlos
;
Soares, Ana Maria
- In:
International journal of consumer studies
39
(
2015
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10011380547
Saved in:
3
Customer online feedback with an identity versus no identity : the influence on review comments
Jin, Dan
;
DiPietro, Robin B.
;
Watanabe, Nicholas M.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 267-295
Persistent link: https://www.econbiz.de/10012800231
Saved in:
4
Social-cultural-psychological perspectives on future word-of-mouth research
Yoon, Sung-Joon
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10011891432
Saved in:
5
Peer influence in the diffusion of iPhone 3G over a large social network
Matos, Miguel Godinho de
;
Ferreira, Pedro
;
Krackhardt, David
- In:
Management information systems : mis quarterly
38
(
2014
)
4
,
pp. 1103-1133
Persistent link: https://www.econbiz.de/10010433228
Saved in:
6
Free-riding in products with positive network externalities : empirical evidence from a large mobile network
Belo, Rodrigo
;
Ferreira, Pedro
- In:
MIS quarterly
46
(
2022
)
1
,
pp. 401-430
Persistent link: https://www.econbiz.de/10013286233
Saved in:
7
Erfolgsprognose bei Produktneueinführungen : eine Untersuchung unter besonderer Berücksichtigung von Word-of-Mouth-Effekten
Sattelberger, Felix
-
2010
Persistent link: https://www.econbiz.de/10003934887
Saved in:
8
Factors affecting pass-along emil intentions (PAEIs) : integrating the social capital and social cognition theories
Huang, Chien-chih
;
Lin, Tung-ching
;
Lin, Kuei-ju
- In:
Electronic commerce research and applications
8
(
2009
)
1/6
,
pp. 160-169
Persistent link: https://www.econbiz.de/10003958276
Saved in:
9
How credible is e-word of mouth across digital-marketing channels? : the roles of social capital, information richness, and interactivity
Levy, Shalom
;
Gvili, Yaniv
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010520782
Saved in:
10
Promotional tactics for online viral marketing campaigns : how scarcity and personalization affect seed stage referrals
Koch, Oliver Francis
;
Benlian, Alexander
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 37-52
Persistent link: https://www.econbiz.de/10011422788
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