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Sports marketing in East Afric...
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Humphreys, Brad R.
104
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58
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53
Paul, Rodney J.
52
Simmons, Robert
52
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50
Lang, Markus
49
Fort, Rodney
46
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44
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42
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36
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28
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Tainsky, Scott
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Desbordes, Michel
24
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Preferential Trade Area for Eastern and Southern African States
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Vereinte Nationen / Wirtschaftskommission für Afrika
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Friedrich-Schiller-Universität Jena
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East African Community
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FAO
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Ifo-Institut für Wirtschaftsforschung
6
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6
UNCTAD
6
Economic Commission for Africa
5
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5
OECD
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UNICEF Innocenti Research Centre
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3
East African Academy
3
East African Community / Secretariat
3
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3
Economics Department, University of Maryland-Baltimore County
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Journal of sports economics
533
European Sport management quarterly : ESMQ
280
Journal of sport management : the official journal of the North American Society of Sport Management
272
International journal of sport management and marketing : IJSMM
251
Sport management review
249
Sport marketing quarterly : preferred journal of the Sport Marketing Association
205
International journal of sport finance
182
International journal of sports marketing & sponsorship
155
Applied economics
123
Applied economics letters
78
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65
Sport, Business and Management : an international journal ; SBM
59
SpringerLink / Bücher
46
European journal of operational research : EJOR
44
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44
IZA Discussion Paper
40
International Journal of Sports Marketing and Sponsorship
38
Afrika-Studien
37
Economic inquiry : journal of the Western Economic Association International
33
Scottish journal of political economy : the journal of the Scottish Economic Society
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Southern economic journal
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Review of industrial organization : RIO
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Working paper
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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Springer eBook Collection
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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The journal of gambling business and economics
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Working papers / Institute for Strategy and Business Economics, University of Zurich
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Eastern economic journal
21
International journal of forecasting
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Department of Economics working paper
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IMA journal of management mathematics
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International Journal of Financial Studies : open access journal
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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ECONIS (ZBW)
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11
Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von
;
Breuer, Christoph
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
Saved in:
12
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
13
Corporate sponsorship in college football : an fMRI study measuring the effectiveness of corporate branding across rival teams
Martin, David S.
;
Townsend, Kyle M.
;
Wang, Yun
; …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 209-221
Persistent link: https://www.econbiz.de/10012254429
Saved in:
14
The effects of sponsorship on the promotion of sports events
Nuseir, Mohammed T.
- In:
International journal of business innovation and …
22
(
2020
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
Saved in:
15
Profiling sports spectators in emerging markets : role of sports involvement as a segmentation tool
Sondhi, Neena
;
Basu, Rituparna
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 301-321
Persistent link: https://www.econbiz.de/10011948441
Saved in:
16
Like it but do not comment : manipulating the engagement of sports fans in social media
Agrawal, Anand
;
Gupta, Anil
;
Yousaf, Anish
- In:
International journal of sport management and marketing …
18
(
2018
)
4
,
pp. 340-356
Persistent link: https://www.econbiz.de/10011948445
Saved in:
17
What makes sports leagues successful? : a study on Indian professional sports leagues
Tripathi, Sanjeev
;
Kapoor, Ankur
- In:
International journal of Indian culture and business …
15
(
2017
)
2
,
pp. 206-228
Persistent link: https://www.econbiz.de/10011845671
Saved in:
18
An empirical examination of the development and impact of star power in Major League Baseball
Lewis, Michael
;
Yoon, Yeujun
- In:
Journal of sports economics
19
(
2018
)
2
,
pp. 155-187
Persistent link: https://www.econbiz.de/10011855872
Saved in:
19
Innovations in Major League Baseball catalysing factors : when winning is not enough
Richelieu, André
;
Webb, Andrew
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011849755
Saved in:
20
Sports marketing strategy in achieving the marketing objectives of the economic enterprise : a case study (Djezzy - fans of USMA club)
Ghezail, Mohammed Mouloud
;
Abdellah, Chaiech
;
Mohammed, …
- In:
International journal of economics, finance and …
5
(
2017
)
3
,
pp. 182-188
Persistent link: https://www.econbiz.de/10011749998
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