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Do endorsements by sports celebrities positively influence consumers' purchase intentions? : endorser-product congruence and the amplifying influence of consumers involvement in th...
Felbert, Aaron von; Breuer, Christoph - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 190-208
Persistent link: https://www.econbiz.de/10012697127
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Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind; Joseph, Joshy - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
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Corporate sponsorship in college football : an fMRI study measuring the effectiveness of corporate branding across rival teams
Martin, David S.; Townsend, Kyle M.; Wang, Yun; … - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 4, pp. 209-221
Persistent link: https://www.econbiz.de/10012254429
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The effects of sponsorship on the promotion of sports events
Nuseir, Mohammed T. - In: International journal of business innovation and … 22 (2020) 2, pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
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Profiling sports spectators in emerging markets : role of sports involvement as a segmentation tool
Sondhi, Neena; Basu, Rituparna - In: International journal of sport management and marketing … 18 (2018) 4, pp. 301-321
Persistent link: https://www.econbiz.de/10011948441
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Like it but do not comment : manipulating the engagement of sports fans in social media
Agrawal, Anand; Gupta, Anil; Yousaf, Anish - In: International journal of sport management and marketing … 18 (2018) 4, pp. 340-356
Persistent link: https://www.econbiz.de/10011948445
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What makes sports leagues successful? : a study on Indian professional sports leagues
Tripathi, Sanjeev; Kapoor, Ankur - In: International journal of Indian culture and business … 15 (2017) 2, pp. 206-228
Persistent link: https://www.econbiz.de/10011845671
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An empirical examination of the development and impact of star power in Major League Baseball
Lewis, Michael; Yoon, Yeujun - In: Journal of sports economics 19 (2018) 2, pp. 155-187
Persistent link: https://www.econbiz.de/10011855872
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Innovations in Major League Baseball catalysing factors : when winning is not enough
Richelieu, André; Webb, Andrew - In: International journal of sport management and marketing … 17 (2017) 3, pp. 220-236
Persistent link: https://www.econbiz.de/10011849755
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Sports marketing strategy in achieving the marketing objectives of the economic enterprise : a case study (Djezzy - fans of USMA club)
Ghezail, Mohammed Mouloud; Abdellah, Chaiech; Mohammed, … - In: International journal of economics, finance and … 5 (2017) 3, pp. 182-188
Persistent link: https://www.econbiz.de/10011749998