Narrow search
Showing 191 - 200 of 10,153
Cover Image
The business and culture of sports : society, politics, economy, environment
Maguire, Joseph A. (ed.); Falcous, Mark (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10012010438
Cover Image
Content analysis of female athlete endorsers in UK sports magazine Advertisements
Mogaji, Emmanuel - In: The IUP journal of brand management : IJBRM 16 (2019) 3, pp. 25-41
Persistent link: https://www.econbiz.de/10012111274
Cover Image
The peculiar preferences of sports fans : toward a preference-based motivation for the uncertainty of outcome hypothesis
Humphreys, Brad R.; Miceli, Thomas J. - In: Journal of sports economics 20 (2019) 6, pp. 782-796
Persistent link: https://www.econbiz.de/10012111443
Cover Image
Sport business in China : current state and prospect
Liu, Dongfeng; Zhang, James J.; Desbordes, Michel - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 2-10
Persistent link: https://www.econbiz.de/10011695186
Cover Image
Push and pull factors associated with the CTTSL game events between on-site and online consumer
Zhang, Yi; Byon, Kevin K. - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 48-69
Persistent link: https://www.econbiz.de/10011695261
Cover Image
The development of NBA in China : a glocalization perspective
Zhou, Liangjun; Wang, Jerred Junqi; Chen, Xiaoying; … - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 81-94
Persistent link: https://www.econbiz.de/10011695284
Cover Image
Air Qiaodan : an examination of transliteration and trademark squatting in China based on Jordan vs Qiaodan Sports
Baker, Thomas Alexander; Liu, Xindan; Brison, Natasha T.; … - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 95-105
Persistent link: https://www.econbiz.de/10011695290
Cover Image
Sport business in China
Zhang, James J. (ed.); Liu, Dongfeng (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011695462
Cover Image
Variables affecting the market demand of sport lottery sales in China : the case of Guangdong Province
Zhou, Liangjun; Zhang, James J. - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 116-136
Persistent link: https://www.econbiz.de/10011695496
Cover Image
A case of multiple (brand) personalities : expanding the methods of brand personality measurement in sport team contexts
Greenhalgh, Greg; Dwyer, Brendan; LeCrom, Carrie W. - In: Sport marketing quarterly : preferred journal of the … 26 (2017) 1, pp. 20-30
Persistent link: https://www.econbiz.de/10011697105