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Global marketing management
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Marketingmanagement
16,941
Marketing management
16,122
Internationales Marketing
5,781
International marketing
5,115
Marketing
3,688
Konsumentenverhalten
3,108
Consumer behaviour
3,106
Theorie
2,583
Theory
2,575
Deutschland
2,031
Beziehungsmarketing
1,986
Relationship marketing
1,982
Germany
1,931
Markenführung
1,908
Brand management
1,906
USA
1,671
United States
1,631
Strategisches Management
1,254
Online-Marketing
1,222
Internet marketing
1,184
Unternehmenserfolg
1,171
Firm performance
1,165
SME
1,034
KMU
1,032
Strategic management
968
Innovation
917
Markenimage
911
Multinationales Unternehmen
910
Brand image
905
Welt
857
World
853
Transnational corporation
844
Werbung
813
Marktforschung
808
Advertising
728
Social Web
721
Social web
721
Market research
686
Markenartikel
685
Brand
684
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Undetermined
4,537
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2,018
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Article
12,227
Book / Working Paper
10,098
Journal
127
Other
2
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Article in journal
9,179
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9,179
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2,893
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1,531
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1,531
Hochschulschrift
1,496
Thesis
1,232
Collection of articles of several authors
968
Sammelwerk
968
Lehrbuch
915
Textbook
790
Working Paper
677
Bibliografie enthalten
673
Bibliography included
673
Arbeitspapier
652
Case study
562
Fallstudie
562
Aufsatzsammlung
492
Konferenzschrift
309
Ratgeber
206
Conference proceedings
202
Guidebook
196
Reprint
179
Dissertation u.a. Prüfungsschriften
156
Glossar enthalten
134
Glossary included
134
Handbook
110
Handbuch
110
Amtsdruckschrift
92
Government document
92
Conference paper
74
Konferenzbeitrag
74
Fallstudiensammlung
59
Festschrift
50
Bibliografie
48
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English
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121
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61
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53
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36
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34
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18
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17
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13
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9
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8
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4
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Author
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Kotler, Philip
124
Bruhn, Manfred
107
Meffert, Heribert
96
Homburg, Christian
83
Pepels, Werner
58
Sheth, Jagdish N.
54
Kumar, V.
48
Keller, Kevin Lane
47
Backhaus, Klaus
46
Kotabe, Masaaki
45
Czinkota, Michael R.
44
Tomczak, Torsten
41
Kirchgeorg, Manfred
40
Berndt, Ralph
37
Sander, Matthias
36
Vrontis, Demetris
36
Belz, Christian
34
Esch, Franz-Rudolf
34
Kitchen, Philip J.
34
Wiedmann, Klaus-Peter
34
Ahlert, Dieter
33
Albers, Sönke
33
Kleinaltenkamp, Michael
33
Ronkainen, Ilkka A.
33
Bauer, Hans H.
32
Fantapié Altobelli, Claudia
32
Douglas, Susan P.
31
Burmann, Christoph
30
Keegan, Warren J.
30
Piercy, Nigel
30
Kaynak, Erdener
29
Fritz, Wolfgang
28
Cavusgil, S. Tamer
27
Diamantopoulos, Adamantios
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Zentes, Joachim
27
Hollensen, Svend
26
O'Cass, Aron
26
Reinecke, Sven
26
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Institution
All
American Marketing Association
65
Springer Fachmedien Wiesbaden
65
Books on Demand GmbH <Norderstedt>
20
Fördergesellschaft Marketing an der Universität Augsburg
19
European Society for Opinion and Marketing Research
18
IGI Global
17
OECD
15
GATE Germany, Konsortium Internationales Hochschulmarketing
12
UNCTAD / Secretariat
11
Verlag Dr. Kovač
11
Verlag Franz Vahlen
11
Edward Elgar Publishing
10
Harvard Graduate School of Business Administration
10
National Bureau of Economic Research
10
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
10
Chartered Institute of Marketing
9
Haufe-Lexware GmbH & Co. KG
9
Information Resources Management Association
9
De Gruyter Oldenbourg
8
Fachhochschule Reutlingen / European School of Business
8
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
8
UVK Verlagsgesellschaft mbH
8
AMACOM
7
Duncker & Humblot
7
International Trade Centre
7
NetLibrary, Inc
7
American Management Association
6
DePaul University / College of Commerce
6
Erasmus Research Institute of Management
6
Springer International Publishing
6
UNCTAD
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
Institute of Marketing and Management <Delhi>
5
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
Wiley-VCH
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
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Published in...
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Journal of business research : JBR
405
Industrial marketing management : the international journal for industrial and high-tech firms
280
SpringerLink / Bücher
237
Journal of strategic marketing
202
Europäische Hochschulschriften / 5
160
International marketing review
160
European journal of marketing : EJM
146
Journal of global marketing
146
Journal of marketing management : MM
132
Journal of international marketing
130
Journal of the Academy of Marketing Science
126
The journal of business & industrial marketing
119
Journal of marketing communications
112
Journal of marketing
110
Marketing intelligence & planning
93
Gabler Edition Wissenschaft
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
85
Journal of retailing and consumer services
84
Springer eBook Collection
81
The journal of brand management : an international journal
80
Asia Pacific journal of marketing and logistics
69
Lehrbuch
61
Management science : journal of the Institute for Operations Research and the Management Sciences
61
International business review : the official journal of the European International Business Academy
58
Business horizons
57
The journal of product & brand management
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of advertising research
49
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
49
The marketing review
48
Springer eBook Collection / Business and Economics
47
Marketing : ZFP ; journal of research and management
45
Jahrbuch der Absatz- und Verbrauchsforschung
44
Journal of marketing research : JMR
44
Psychology & marketing
44
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
44
Advances in international marketing
43
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
43
International journal of technology marketing : IJTMkt
43
Journal of business economics : JBE
43
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Source
All
ECONIS (ZBW)
21,088
USB Cologne (EcoSocSci)
1,142
RePEc
116
EconStor
49
BASE
30
OLC EcoSci
15
USB Cologne (business full texts)
12
Other ZBW resources
2
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Showing
1
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10
of
22,454
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date (newest first)
date (oldest first)
1
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
2
The strategic value of niche importers in international marketing channels
Hammervoll, Trond
;
Toften, Kjell
- In:
International journal of globalisation and small …
6
(
2014
)
2
,
pp. 119-129
Persistent link: https://www.econbiz.de/10011348082
Saved in:
3
Micro talk systems
Brunswick, Gary J.
;
Gnauck, Brian
;
Amtmann, Raymond
; …
- In:
Journal of business case studies
9
(
2013
)
4
,
pp. 311-319
Persistent link: https://www.econbiz.de/10009786498
Saved in:
4
The role of mindfulness in responseto product cues and marketing communication
Bayraktar, Ahmet
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
International journal of business environment : IJBE
7
(
2015
)
4
,
pp. 347-372
Persistent link: https://www.econbiz.de/10011541341
Saved in:
5
International standardization and adaption of products : combining the fit approach and the profit logic
Kotulla, Thomas
;
Schmid, Stefan
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 180-198
Persistent link: https://www.econbiz.de/10011602898
Saved in:
6
New marketing concepts in marketing strategies on international markets
Grzegorczyk, Wojciech
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 97-104
Persistent link: https://www.econbiz.de/10011983746
Saved in:
7
Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
Saved in:
8
Advertising message strategy analysis for award-winning digital ads
Yfantidou, Ioanna
;
Riskos, Kyriakos
;
Tsourvakas, George
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011862031
Saved in:
9
Marketing capabilities in international marketing
Morgan, Neil A.
;
Feng, Hui
;
Whitler, Kimberly A.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 61-95
Persistent link: https://www.econbiz.de/10011848804
Saved in:
10
In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
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