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Utility blindness : why do we...
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Liu, Maggie Wenjing
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Journal of business research : JBR
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Marketing letters : a journal of research in marketing
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Rotman working papers series
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Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
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Consumer-brand relationships : theory and practice
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Handbook of consumer psychology
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Journal of Economic Psychology
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ECONIS (ZBW)
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Behavioral pricing
Liu, Maggie Wenjing
;
Soman, Dilip
- In:
Handbook of consumer psychology
,
(pp. 659-681)
.
2008
Persistent link: https://www.econbiz.de/10003716263
Saved in:
2
Debiasing and rebiasing the illusion of delayed incentives
Soman, Dilip
(
contributor
);
Liu, Maggie Wenjing
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003325258
Saved in:
3
Memory for time : a cognitive model of retrospective duration and sequence judgments
Ahn, Hee-kyung
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003325264
Saved in:
4
Memory markers : how consumers recall the duration of experiences
Ahn, Hee-kyung
;
Liu, Maggie Wenjing
;
Soman, Dilip
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 508-516
Persistent link: https://www.econbiz.de/10003884453
Saved in:
5
Consumer delight and outrage : scale development and validation
Liu, Maggie Wenjing
;
Keh, Hean Tat
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
6
,
pp. 680-699
Persistent link: https://www.econbiz.de/10011392191
Saved in:
6
Debiasing or rebiasing? : moderating the illusion of delayed incentives
Soman, Dilip
;
Liu, Maggie Wenjing
- In:
Journal of economic psychology : research in economic …
32
(
2011
)
3
,
pp. 307-316
Persistent link: https://www.econbiz.de/10009295382
Saved in:
7
Feeling lucky : how framing the target product as a free gift enhances purchase intention
Liu, Maggie Wenjing
;
Wei, Chuang
;
Yang, Lu
;
Keh, Hean Tat
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 349-363
Persistent link: https://www.econbiz.de/10013271754
Saved in:
8
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
9
Mental accounting in consumer-brand relationships
Aggarwal, Pankaj
;
Liu, Maggie Wenjing
- In:
Consumer-brand relationships : theory and practice
,
(pp. 115-133)
.
2012
Persistent link: https://www.econbiz.de/10009739834
Saved in:
10
Female responses to genetically modified foods : effects of the menstrual cycle and food risk concerns
Chen, Rui
;
Liu, Maggie Wenjing
;
Guan, Yuhong
;
Zheng, Yuhuang
- In:
Journal of business research : JBR
120
(
2020
),
pp. 608-618
Persistent link: https://www.econbiz.de/10012417172
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