Professionals, like business consultants, have been described as crucial for modern knowledge-intensive organizations, but they are not always thought to be easy to manage or to attract. This might be due to a need for autonomy and commitment that is aimed more at the profession than at their...

In the present competitive era, it has become difficult for organizations to attract and retain talented employees. In view of this constraint many organizations have adopted the employer branding concept in organizations. However, it has been found that multinationals and large business...

Vor dem Hintergrund des sich stetig verstärkenden „War for Talent“ versuchen Unternehmen vermehrt, sich als attraktiver Arbeitgeber am Arbeitsmarkt zu positionieren. Im Zuge dessen lässt sich eine zunehmende Kommunikation des Global Talent Managements (GTM) in Internetauftritten und...

This paper maintains that responsible tourism practices can be re-conceived strategically to confer competitive advantage. It looks at the extant literature surrounding the notions of “responsible tourism” and “shared value”. A qualitative research involved in-depth, semi-structured...

Synergistic value integrates insights from the stakeholder theory the resource based view theory and shared value. The stakeholder theory provides opportunities to align business practices with societal expectations and sustainable environmental needs. Businesses ought to reconcile disparate...

Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...

Professionals, like business consultants, have been described as crucial for modern knowledge-intensive organizations, but they are not always thought to be easy to manage or to attract. This might be due to a need for autonomy and commitment that is aimed more at the profession than at their...