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Who convinces whom? : parent and child perceptions of children's engagement in parental purchase decisions

Dikčius, Vytautas; Pikturnienė, Indrė; Šeimienė, … - In: Journal of promotion management : innovations in … 25 (2019) 2, pp. 252-269

Persistent link: https://www.econbiz.de/10012179022

Paradigm shift from attracting footfalls for retail store to getting hits for e-stores : an evaluation of decision-making attributes in e-tailing

Kotni, V. V. Devi Prasad - In: Global business review 18 (2017) 5, pp. 1215-1237

Persistent link: https://www.econbiz.de/10011778350

Impact of brand image, product quality and self-efficacy on purchase decisions on private label rights products : an empirical study

Hendra; Lusiah - In: Expert journal of business and management 5 (2017) 2, pp. 74-82

Persistent link: https://www.econbiz.de/10011749783

Factors influencing online purchase intention towards online shopping of Gen Z

Tiwari, Pratiksha; Joshi, Himanshu - In: International journal of business competition and … 7 (2020) 2, pp. 175-187

Persistent link: https://www.econbiz.de/10012506233

Adolescent influence on parental purchase decisions: typology of innovative products

Dikčius, Vytautas; Pikturnienė, Indrė; … - In: Market : review for marketing theory and practice 30 (2018) 1, pp. 23-39

Persistent link: https://www.econbiz.de/10011994703

The role of corporate image in mediating the effect of service quality on buying decision for a retail outlet in Bali

Sadiartha, Anak Agung Ngurah Gede; Darmiyanti, Ni Luh - In: Expert journal of marketing 7 (2019) 1, pp. 20-30

Persistent link: https://www.econbiz.de/10012217291

Factors of consumer behavior in the purchase process of Peruvian bodegas in the context of COVID-19

Palacios, Patricia; Rosado, Herlin; Tolentino, Leddy; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 2, pp. 387-395

The objective of the research was to determine the factors of consumer behavior that influence the purchase process of bodegas in the context of COVID-19 in the year 2021. The study was carried out from the quantitative approach, with a research design non-experimental-transversal-explanatory. A...

Persistent link: https://www.econbiz.de/10014246976

The influences of product quality and brand expansion toward consumers' purchase decision of liquid Tolak Angin products : a study on customers' behaviours in K-24 pharmacies in Ea...

Lestari, Anik; Safitri, Isna Ayu - In: International journal of business process integration … 11 (2022) 1, pp. 26-34

Persistent link: https://www.econbiz.de/10013450807

The influence of promotion, product quality and brand image towards customer purchase decisions of Wardah cosmetic products

Lamasi, Wiwin Inriani; Santoso, Singgih - 2022

Persistent link: https://www.econbiz.de/10013350783

Examining the role of word of mouth in purchase decision : an insight from fashion store

Wiratama, Bayu; Wijaya, Angga Pandu; Prihandono, Dorojatun - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 23 (2022) 1, pp. 231-238

The fashion business has a dynamic that adapts to the trends that are lighthearted and favored. A store can survive by providing clothes that fit the trend and adapt to the wishes of consumers. Word of mouth has not been investigated much in providing information to consumers that a store is...

Persistent link: https://www.econbiz.de/10013277287