//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Switching costs in key account...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Relationship marketing
26,261
Beziehungsmarketing
25,587
Consumer behaviour
9,235
Konsumentenverhalten
9,205
Customer satisfaction
5,499
Kundenzufriedenheit
5,457
Service quality
3,970
Dienstleistungsqualität
3,959
Theorie
2,642
Theory
2,633
Brand management
2,585
Markenführung
2,582
Deutschland
2,353
Germany
2,307
Lieferantenmanagement
2,268
Supplier relationship management
2,267
Social Web
2,055
Social web
2,054
Marketingmanagement
1,905
Brand image
1,894
Marketing management
1,894
Markenimage
1,890
Electronic Commerce
1,717
E-commerce
1,666
Online-Marketing
1,600
Internet marketing
1,583
Kundenwert
1,497
Customer value
1,470
Kundenintegration
1,464
Customer integration
1,463
Vertrauen
1,397
Confidence
1,392
Einzelhandel
1,363
Retail trade
1,355
Brand
1,301
Markenartikel
1,288
Online-Handel
1,266
Online retailing
1,260
Customer service
1,151
Kundenservice
1,139
more ...
less ...
Online availability
All
Undetermined
9,758
Free
3,962
Type of publication
All
Article
20,255
Book / Working Paper
7,717
Journal
33
Other
10
Type of publication (narrower categories)
All
Article in journal
15,709
Aufsatz in Zeitschrift
15,709
Aufsatz im Buch
3,473
Book section
3,473
Hochschulschrift
1,542
Graue Literatur
1,288
Non-commercial literature
1,288
Thesis
1,264
Working Paper
900
Arbeitspapier
863
Collection of articles of several authors
565
Sammelwerk
565
research-article
466
Case study
460
Fallstudie
460
Aufsatzsammlung
393
Ratgeber
250
Guidebook
232
Bibliografie enthalten
173
Bibliography included
173
Conference paper
150
Konferenzbeitrag
150
Lehrbuch
149
Textbook
132
Konferenzschrift
108
Handbook
106
Handbuch
106
conceptual-paper
82
Conference proceedings
74
Collection of articles written by one author
67
Sammlung
67
review-article
57
case-report
55
Reprint
47
review
44
Dissertation u.a. Prüfungsschriften
33
Article
30
Interview
25
Glossar enthalten
24
Glossary included
24
more ...
less ...
Language
All
English
22,403
German
5,373
Undetermined
216
French
25
Polish
15
Italian
12
Romanian
11
Lithuanian
7
Czech
6
Spanish
6
Swedish
5
Dutch
3
Portuguese
2
Danish
1
Hungarian
1
Multiple languages
1
Russian
1
more ...
less ...
Author
All
Bruhn, Manfred
115
Homburg, Christian
115
Kumar, V.
79
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Belz, Christian
42
Palmatier, Robert W.
41
Gil Saura, Irene
38
Mattila, Anna S.
38
Grönroos, Christian
37
Svensson, Göran
37
Thaichon, Park
35
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Neslin, Scott A.
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Kleinaltenkamp, Michael
31
Mittal, Vikas
31
Prentice, Catherine
31
Eggert, Andreas
30
Evanschitzky, Heiner
30
Ivens, Björn Sven
30
Reichwald, Ralf
30
Sheth, Jagdish N.
30
Zupancic, Dirk
30
Grewal, Dhruv
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Töpfer, Armin
29
Georgi, Dominik
28
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
62
National Bureau of Economic Research
25
IGI Global
17
Université Paris-Dauphine (Paris IX)
15
Books on Demand GmbH <Norderstedt>
12
American Marketing Association
10
Verlag Dr. Kovač
9
Verlag Franz Vahlen
9
Harvard Graduate School of Business Administration
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Haufe-Lexware GmbH & Co. KG
6
Universität St. Gallen
6
Wiley-VCH
6
AMACOM
5
HAL
5
Information Resources Management Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Edward Elgar Publishing
4
Eric Cuvillier <Firma>
4
Erich-Schmidt-Verlag
4
Fachhochschule Reutlingen / European School of Business
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
4
Svenska Handelshögskolan <Helsinki>
4
Technische Universität Dresden
4
Erasmus Research Institute of Management
3
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
Faculdade de Economia, Universidade Nova de Lisboa
3
Faculdade de Economia, Universidade do Porto
3
Friedrich-Schiller-Universität Jena
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Logos Verlag Berlin
3
Nomos Verlagsgesellschaft
3
RWTH Aachen
3
Shaker Verlag
3
The Wharton Financial Institutions Center
3
Thüringen / Landesregierung
3
more ...
less ...
Published in...
All
Journal of business research : JBR
659
Journal of retailing and consumer services
585
Industrial marketing management : the international journal for industrial and high-tech firms
440
International journal of hospitality management
299
SpringerLink / Bücher
269
The journal of services marketing
226
The journal of business & industrial marketing
205
The service industries journal
193
Journal of strategic marketing
176
Journal of the Academy of Marketing Science
172
International journal of electronic customer relationship management : IJECRM
152
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
Tourism management : research, policies, practice
113
The journal of product & brand management
111
European Journal of Marketing
110
Gabler Edition Wissenschaft
109
Journal of retailing
109
Marketing intelligence & planning
109
Journal of Business & Industrial Marketing
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Psychology & marketing
104
Cogent business & management
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
103
European journal of marketing : EJM
100
Services marketing quarterly
95
The international journal of bank marketing : IJBM
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
85
Service business
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of Services Marketing
77
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
The international review of retail, distribution and consumer research
75
more ...
less ...
Source
All
ECONIS (ZBW)
26,686
Other ZBW resources
732
RePEc
224
USB Cologne (EcoSocSci)
197
EconStor
85
BASE
62
OLC EcoSci
24
USB Cologne (business full texts)
5
more ...
less ...
Showing
26,901
-
26,910
of
28,015
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
26901
The zen of fundraising : 89 timeless ideas to strengthen and develop your donor relationships
Burnett, Ken
-
2006
Persistent link: https://www.econbiz.de/10004864907
Saved in:
26902
Customer relationship management in electronic markets
Iyer, Gopalkrishnan R.
(
contributor
)
- In:
Journal of relationship marketing : innovations & …
Vol. 2, nr. 3/4
(
2003
)
Persistent link: https://www.econbiz.de/10004865130
Saved in:
26903
User behavior and technology development : shaping sustainable relations between consumers and technologies
Verbeek, Peter-Paul
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10004874560
Saved in:
26904
Nachhaltigkeit als Impulsgeber für ein Relationship-Marketing
Friedrichs, Stephanie
-
2005
Persistent link: https://www.econbiz.de/10004886757
Saved in:
26905
Vertrauen 2.0 auf wen sich Konsumenten in Zukunft verlassen : auf wen sich Konsumenten in Zukunft verlassen
Frick, Karin
;
Hauser, Mirjam
-
2007
Persistent link: https://www.econbiz.de/10004898087
Saved in:
26906
Rainmaking
Harding, Ford
-
2008
-
2nd ed., completely rev. and updated
Persistent link: https://www.econbiz.de/10004899453
Saved in:
26907
Relationship marketing : perspectives, dimensions and contexts
Harwood, Tracy
;
Garry, Tony
;
Broderick, Anne
-
2008
Persistent link: https://www.econbiz.de/10004899743
Saved in:
26908
Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing
Azevedo, Abaetê de
;
Pomeranz, Ricardo
-
2008
Persistent link: https://www.econbiz.de/10004925798
Saved in:
26909
Customer lifetime value : reshaping the way we manage to maximize profits
Bejou, David
(
contributor
)
- In:
Journal of relationship marketing : innovations & …
Vol. 5, nr. 2/3
(
2006
)
Persistent link: https://www.econbiz.de/10004925840
Saved in:
26910
Profit maximization through customer relationship marketing : measurement, prediction and implementation
Aksoy, Lerzan
(
contributor
)
- In:
Journal of relationship marketing : innovations & …
Vol. 6, nr. 3/4
(
2007
)
Persistent link: https://www.econbiz.de/10004925842
Saved in:
First
Prev
2687
2688
2689
2690
2691
2692
2693
2694
2695
2696
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->