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Esch, Franz-Rudolf
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Ind, Nicholas
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32
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Guzman, Francisco
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Ko, Eunju
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Romaniuk, Jenni
28
Strebinger, Andreas
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41
Herausforderungen und Horizonte
Kausch, Thorsten
(
ed.
);
Pirck, Peter
(
ed.
); …
-
2017
gedacht. Autoren aus
Stadtmarketing
, Beratung und Wissenschaft schildern ihre Erfahrungen mit Markenprozessen und zeigen, wie …
Persistent link: https://www.econbiz.de/10011623561
Saved in:
42
Effective factors on urban brand and their prioritization from perspective of international tourists (case study: Tehran's Milad Tower)
Zarandi, Hossein Mohammadpour
;
Hassani, Ali
;
Aminian, Naser
- In:
Journal of urban economics and management : a quarterly …
4
(
2016
)
14
,
pp. 115-136
Persistent link: https://www.econbiz.de/10011560761
Saved in:
43
Measuring customer-based place brand equity (CBPBE) : an investment attractiveness perspective
Bose, Sunny
;
Roy, Sanjit
;
Tiwari, Abhay Kumar
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 617-634
Persistent link: https://www.econbiz.de/10011587840
Saved in:
44
Demand- and supply-side perspectives of city branding : a qualitative investigation
Hultman, Magnus
;
Yeboah-Banin, Abena A.
;
Formaniuk, Liam
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5153-5157
Persistent link: https://www.econbiz.de/10011589184
Saved in:
45
Gjirokastra'S promotion as a branding & marketing city
Avdulaj, Jonida
;
Muço, Klodian
- In:
Business and Economic Research : BER
6
(
2016
)
2
,
pp. 290-301
Persistent link: https://www.econbiz.de/10011590007
Saved in:
46
Branding food culture : UNESCO creative cities of gastronomy
Pearson, David
;
Pearson, Thomas
- In:
Journal of international food & agribusiness marketing …
28
(
2016
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10011536138
Saved in:
47
Assessing managerial methods for evaluating place brand equity : a qualitative investigation
Zavattaro, Staci M.
;
Daspit, Joshua J.
;
Adams, Frank G.
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 11-21
Persistent link: https://www.econbiz.de/10010499522
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48
Influences on brand selection decisions of staple goods : a study on toothpaste users of Khulna City
Sarker, Sandip
;
Yousuf, Salahuddin
;
Monzoor, Muhtarim Zubair
- In:
Journal of world economic research
2
(
2013
)
3
,
pp. 58-66
Persistent link: https://www.econbiz.de/10010422454
Saved in:
49
Place-based brands : product origin, brand channels and global circuits
Power, Dominic
;
Jansson, Johan
;
Fan, Xiucheng
- In:
Branding Chinese mega-cities : policies, practices and …
,
(pp. 220-231)
.
2014
Persistent link: https://www.econbiz.de/10010440215
Saved in:
50
The projected destination brand personalities of European capital cities and their positioning
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 1135-1158
Persistent link: https://www.econbiz.de/10012178611
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