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Neurofeedbacks on brands in the context of neuroscience applied to consumption : mapping the state-of-the-art and research agenda
Pagan, Natália Munari; Pagan, Karina Munari; Giraldi, … - In: International journal of business forecasting and … 9 (2024) 3, pp. 271-299
Persistent link: https://www.econbiz.de/10015060708
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Creativity, attention and the memory for brands : an outdoor advertising field study
Wilson, Rick T.; Baack, Daniel W.; Till, Brian - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 232-261
Persistent link: https://www.econbiz.de/10011342937
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The antecedents of brand loyalty : a meta-analysis study
Wu, Wann-Yih; Anridho, Nadia - In: International journal of services and standards 11 (2016) 3, pp. 242-260
Persistent link: https://www.econbiz.de/10011641312
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Strategic Brand Positioning Analysis Through Comparison of Cognitive and Conative Perceptions
Manhas, Parikshat Singh - 2010
in the hair oil market through a comparison of cognitive and conative perceptions. Cognition will be identified by …
Persistent link: https://www.econbiz.de/10014188599
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Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco; Hubert, Anita Mirja; Sommer, Jens; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 4, pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
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Was Marken erfolgreich macht : Neuropsychologie in der Markenführung
Scheier, Christian; Held, Dirk - 2007
Persistent link: https://www.econbiz.de/10003460711
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Stand und Entwicklungstendenzen im multisensorischen Marketing zur Inszenierung von Marken : eine kritische Analyse
Gohr, Katharina - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008909675
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The effect of emotion on visual attention to information and decision making in the context of informed consent process for clinical trials
Ferrer, Rebecca A.; Stanley, Jennifer Tehan; Graff, Kaitlin - In: Journal of behavioral decision making 29 (2016) 2/3, pp. 245-253
Persistent link: https://www.econbiz.de/10011521464
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Research on long- and short-term music preference recommendation method integrating music emotional attention
Yang, Yan - In: International journal of networking and virtual … 28 (2023) 2/4, pp. 381-397
Persistent link: https://www.econbiz.de/10014436534
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Distributed attention and shared emotions in the innovation process : how Nokia lost the smartphone battle
Vuori, Timo O.; Huy, Quy - In: Administrative science quarterly : ASQ ; dedicated to … 61 (2016) 1, pp. 9-51
Persistent link: https://www.econbiz.de/10011448249