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The future of luxury management - 5 megatrends that are here to stay : guidance for researchers and managers

Klaus, Philipp; Tynan, Caroline - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 13/14, pp. 1271-1277

Persistent link: https://www.econbiz.de/10013466522

The role of customer experience in the perceived value-word-of-mouth relationship

Kuppelwieser, Volker; Klaus, Philipp; Manthiou, Aikaterini - In: The journal of services marketing 36 (2022) 3, pp. 364-378

Persistent link: https://www.econbiz.de/10013407509

Lifestyle of the rich and famous : exploring the ultra-high net-worth individuals' customer experience (UHCX)

Klaus, Philipp; Tarquini-Poli, Annalisa; Alawad, Nawal … - In: Journal of business research : JBR 147 (2022), pp. 49-58

Persistent link: https://www.econbiz.de/10013271464

There is a secret to success : Linking customer experience management practices to profitability

Wetzels, Ruud W. H.; Klaus, Philipp; Wetzels, Martin - In: Journal of retailing and consumer services 73 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014303332

Quantifying the influence of customer experience on consumer share-of-category

Klaus, Philipp; Kuppelwieser, Volker; Heinonen, Kristina - In: Journal of retailing and consumer services 73 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014303364

A glimpse of the future retail customer experience : guidelines for research and practice : editorial

Klaus, Philipp; Kuppelwieser, Volker - In: Journal of retailing and consumer services 73 (2023), pp. 1-3

Persistent link: https://www.econbiz.de/10014303398

Come fly with me : exploring the private aviation customer experience (PAX)

Klaus, Philipp; Tarquini-Poli, Annalisa - In: European journal of marketing 56 (2022) 4, pp. 1126-1152

Persistent link: https://www.econbiz.de/10013350954

The interplaying factors of the robotic tourism experience : the customer journey's touchpoints, context, and qualities

Manthiou, Aikaterini; Klaus, Philipp - In: Technological forecasting & social change : an … 177 (2022), pp. 1-9

Persistent link: https://www.econbiz.de/10013345867

Priceless time : the UHNWI's most precious possession : implications for international marketing theory and practice

Klaus, Philipp; Park, Jungkun; Tarquini-Poli, Annalisa - In: International marketing review 39 (2022) 2, pp. 335-351

Persistent link: https://www.econbiz.de/10013396196

Back where we belong - Marketing as the organization's core strategy

Klaus, Philipp - 2014

This e-books seeks to address the issue of Marketing place within the 21st century company. Each of these papers addresses the challenges faced by Marketing departments in modern businesses and suggests strategies on how marketers can put marketing back on the Top Managements' agendas

Persistent link: https://www.econbiz.de/10012678299

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