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Understanding seniors in the c...
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1
Frozen food industry in India : a market study
Khatri, Rashmi
- In:
Global journal of business management : GJBM
7
(
2013
)
1
,
pp. 59-82
Persistent link: https://www.econbiz.de/10010189424
Saved in:
2
Die Wandlung des Konsumverhaltens älterer Konsumenten seit dem Zweiten Weltkrieg
Kaib, Iris
-
2008
Persistent link: https://www.econbiz.de/10003494227
Saved in:
3
Marketing to senior citizens : challenges and opportunities
Meiners, Norbert H.
;
Seeberger, Bernd
- In:
The journal of social, political, and economic studies
35
(
2010
)
3
,
pp. 293-328
Persistent link: https://www.econbiz.de/10009302196
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4
Baby Boomers of different nations : identifying horizontal international segments based on self-perceived age
Sudbury-Riley, Lynn
;
Kohlbacher, Florian
;
Hofmeister, Agnes
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 245-278
Persistent link: https://www.econbiz.de/10011342740
Saved in:
5
Baby boomers turning grey : European profiles
Tiago, Maria Teresa Borges
;
Couto, João Pedro Almeida
; …
- In:
Tourism management : research, policies, practice
54
(
2016
),
pp. 13-22
Persistent link: https://www.econbiz.de/10011451922
Saved in:
6
The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
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7
Gerontographics and consumer behavior in later life : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
;
Thuckavadee …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012257921
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8
Innovativeness of senior consumers' attitudes : an attempt to conduct segmentation
Olejniczak, Tomasz
- In:
Folia oeconomica Stetinensia : FOS
21
(
2021
)
1
,
pp. 76-91
Persistent link: https://www.econbiz.de/10012800612
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9
Factors determining brand equity for retail stores : a market segmentation approach
Pham Hung Cuong
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
10
,
pp. 843-854
Persistent link: https://www.econbiz.de/10012671493
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10
Profiling prospective private-label buyers
Larson, Ronald B.
- In:
The international review of retail, distribution and …
28
(
2018
)
5
,
pp. 516-530
Persistent link: https://www.econbiz.de/10011988217
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