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Omnichannel retailing operations with coupon promotions
Li, Zonghuo; Yang, Wensheng; Jin, Hyun Seung; Wang, Di - In: Journal of retailing and consumer services 58 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
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Online pricing with bundling and coupon discounts
Jiang, Yuanchun; Liu, Yezheng; Wang, Hai; Shang, Jennifer; … - In: International journal of production research 56 (2018) 5, pp. 1773-1788
Persistent link: https://www.econbiz.de/10011872222
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Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue; Hu, Xiaojian; Yao, Gang; Xu, Liangcheng - In: Journal of retailing and consumer services 77 (2024), pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
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Optimal distribution strategy of coupons on e-commerce platforms : sufficient or scarce?
Hu, Li; Zhang, Mengwei; Wen, Xin - In: International journal of production economics 266 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014440082
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Consumer segmentation analysis of grocery coupon users
Meloy, Margaret G.; McLaughlin, Edward; Kramer-LeBlanc, … - 1988
Persistent link: https://www.econbiz.de/10000774897
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Coupon trading and its impacts on consumer purchase and firm profits
Su, Meng; Zheng, Xiaona; Sun, Luping - In: Journal of retailing 90 (2014) 1, pp. 40-61
Persistent link: https://www.econbiz.de/10010359950
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Do firms use coupons and in-store discounts to strategically market experience goods over the consumption life-cycle? : the case of cigarettes
Sfekas, Andrew; Lillard, Dean R. - 2013
Persistent link: https://www.econbiz.de/10009788140
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Frequent flyer programs : empirically assessing consumers' reasonable expectations
Olazábal, Ann Morales; Marmorstein, Howard; Sarel, Dan - In: American business law journal : the official … 51 (2014) 1, pp. 175-250
Persistent link: https://www.econbiz.de/10010347700
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Couponing as a horizontal and vertical strategy : theory and effects
Connor, John Murray - 1997
Persistent link: https://www.econbiz.de/10000975614
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Couponing as a promotional tool : consumers do benefit
Antil, John H. - In: Journal of consumer affairs : official publication of … 19 (1985) 2, pp. 316-327
Persistent link: https://www.econbiz.de/10001020603