is the only variable that directly influences brand loyalty in comparison to satisfaction and emotional brand attachment … emotional attachment and brand love play a mediating role in the process of transitioning from satisfaction to loyalty in a … satisfaction and brand loyalty, is one of the first to develop a conceptual model that examines the role of emotional structures in …

implementing a good strategy and employing necessary factors in its business, i.e.brand trust, customer satisfaction and brand … brand loyalty is high. In fact, brand trust directly affects customer satisfaction, while customer satisfaction directly … that the brand trust of Tokobagus.com is high, meaning that consumers are satisfied with the business. In parallel, the …

This study investigates brand equity dimensions and customer retention of the Nigerian telecommunications industry … multistage sampling techniques. The four dimensions of brand equity (brand awareness, brand association, perceived quality, and … brand loyalty) were found to be correlated with one another and with overall brand equity. Similarly, the four dimensions …